Journal of Communication Management: Volume 3 Issue 4

Exploring the positioning process in political campaigning

Paul R. Baines, Barbara R. Lewis, Bernard Ingham

This paper explores the process used to communicate public policy in political campaigns. Empirical research has been conducted into determining the voters' consideration of the…

The impact of culture on Japanese public relations

K. Sriramesh, Mioko Takasaki

The need for international public relations in a modern world characterised by collapsing trade barriers and increased international trade sets the stage for the study reported in…

The role of communication in current debates on knowledge management

Elizabeth More

‘The management of knowledge goes far beyond the storage and manipulation of data, or even of information. It is the attempt to recognize what is essentially a human asset buried…

Corporate communications: Conception and structure in some European, American and Asian countries

Maud Tixier

This paper deals with the rationales which prevail in the organisation of the communication function of international companies, ie the reasons which govern this organisation and…

Corporate brand building: A methodology

Francis Hallawell

Brand‐building goes beyond reputation management to give a firm a sustainable point of competitive difference from its rivals, based on rational and emotional values integrated…

Communication and the board

David Clutterbuck

As boards become subject to greater public scrutiny, they have an increasing need to manage their reputation. Over and above considering the organisation's communications plan at…

The newsletter: What future?

Jeremy Redhouse

The author claims there is still a future for the company newsletter despite the arrival of faster electronic communications such as the intranet. If the right editorial strategy…

Emotional capital: Putting soft issues on the boardroom agenda

Kevin Thomson, Lucy Powell

As business communicators, we seek the ‘holy grail’ of our industry — a way to contribute to the bottom line, and demonstrate that contribution in hard business terms. We want the…