The newsletter: What future?

Abstract

The author claims there is still a future for the company newsletter despite the arrival of faster electronic communications such as the intranet. If the right editorial strategy is put in place, the newsletter can offer a valuable role in the communications mix by promoting a feeling of belonging, empowering staff and facilitating change, rather than being perceived as just ‘management propaganda’.

Citation

Redhouse, J. (1999), "The newsletter: What future?", Journal of Communication Management, Vol. 3 No. 4, pp. 392-400. https://doi.org/10.1108/eb023502