Table of contents
An assessment of direct farm‐to‐table food marketing in the USA
Michael J. Tippins, Kathleen M. Rassuli, Stanley C. HollanderThe authors examine issues related to farm‐to‐table direct marketing. We consider motivations and drawbacks associated with participating in farm‐to‐table from both the consumer…
3263
Implementation hurdles of ECR partnerships – the German food sector as an ECR case study
Stefan BorchertIn consumer goods distribution, cooperative strategies are increasingly being used with respect to logistics and marketing within the context of efficient consumer response (ECR…
1665
ISSN:
0959-0552e-ISSN:
1758-6690ISSN-L:
0959-0552Renamed from:
Retail and Distribution ManagementOnline date, start – end:
1990Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Neil Towers