Implementation hurdles of ECR partnerships – the German food sector as an ECR case study

Abstract

In consumer goods distribution, cooperative strategies are increasingly being used with respect to logistics and marketing within the context of efficient consumer response (ECR) between manufacturers and retailing organisations. In practice, with the aid of an explorative factor analysis four barriers to implementation arise, which impact mainly on small and medium‐sized companies, so that an industry‐wide implementation of such cooperative strategies is not possible. A detailed empirical study, which spans the entire value chain of the German food distribution, reveals implementation problems and reasons for abandoning attempts at ECR partnerships. These factors exert a different impact on small and medium‐sized companies as compared to the major food companies.

Citation

Borchert, S. (2002), "Implementation hurdles of ECR partnerships – the German food sector as an ECR case study", International Journal of Retail & Distribution Management, Vol. 30 No. 7, pp. 354-360. https://doi.org/10.1108/09590550210433338