International Journal of Retail & Distribution Management: Volume 29 Issue 7

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The role of loyalty card data within local marketing initiatives

John Byrom

Within many retail organisations it would seem that the current position of loyalty card schemes is such that they are at something of a crossroads. With a number of high‐profile…

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7361

Handbook of Customer Satisfaction and Loyalty Measurement, 2nd edition

Nigel Hill, Jim Alexander

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1203

Report turns spotlight on retailers' private label strategy (from KPMG)

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376

Smart card trends and expectations: what 2001 holds (from Schlumberger)

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194

Brand value reporting (from Brand Finance)

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303

Editorial

John Fernie

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202

Cover of International Journal of Retail & Distribution Management

ISSN:

0959-0552

e-ISSN:

1758-6690

ISSN-L:

0959-0552

Renamed from:

Retail and Distribution Management

Online date, start – end:

1990

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

Prof Neil Towers

International Journal of Retail & Distribution Management: Volume 29 Issue 7

Table of contents

The role of loyalty card data within local marketing initiatives

Handbook of Customer Satisfaction and Loyalty Measurement, 2nd edition

Report turns spotlight on retailers' private label strategy (from KPMG)

Smart card trends and expectations: what 2001 holds (from Schlumberger)

Brand value reporting (from Brand Finance)

Editorial

ISSN:

e-ISSN:

ISSN-L:

Renamed from:

Online date, start – end:

Copyright Holder:

Open Access:

Editor:

Further Information

Table of contents

The role of loyalty card data within local marketing initiatives

Handbook of Customer Satisfaction and Loyalty Measurement, 2nd edition

Report turns spotlight on retailers' private label strategy (from KPMG)

Smart card trends and expectations: what 2001 holds (from Schlumberger)

Brand value reporting (from Brand Finance)

Editorial

ISSN:

e-ISSN:

ISSN-L:

Renamed from:

Online date, start – end:

Copyright Holder:

Open Access:

Editor:

Further Information

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