International Journal of Wine Marketing: Volume 16 Issue 3
Table of contents
Own‐Label in the UK Grocery Market
Isabella M. ChaneyOver the last decade there has been an increase in the development of products sold as own label brands. The major UK grocery multiples have successfully employed this strategy…
An Exploration of the Luxury Wine Trade
Michael B. BeverlandDespite the public profile of many luxury brands, little is known about the positioning and marketing of these products, or the consumer interpretations of each brand. This…
Age Related Motivational Segmentation of Wine Consumption in a Hospitality Setting
John Hall, Wayne Binney, G. Barry O'MahonyThe wine industry is a multi‐billion product value category worldwide with a significant part being sales through hospitality service providers. Although wine sales add…
The Search for New Wine Consumers: Marketing Focus on Consumer LifeStyle or LifeCycle
Elizabeth C. Thach, Janeen E. OlsenRecent marketing debates in the wine industry highlight two distinct viewpoints on how new wine consumers are created — through lifestyle choices or via lifecycle maturity…
Internet Adoption by Australian Wineries: Perceived Benefits and Direct Marketing Practices
Carmine SellittoThis article reports on research that examined internet adoption by 225 Australian wineries. Findings indicate that this new technology has been widely embraced by the industry…