Journal of Business & Industrial Marketing: Volume 17 Issue 6

Measurement equivalence and applicability of core marketing concepts across Nigerian, Kenyan, Japanese and US firms

Kofi Q. Dadzie, Wesley J. Johnston, Boonghee Yoo, Thomas G. Brashear

Establishing the validity and measurement equivalence of core marketing concepts in the emerging market economies of Africa is a key step in assessing the transferability of…

Market orientation in Ivory Coast: measurement validity and organizational antecedents in a sub‐Saharan African economy

Cristian Chelariu, Abdoulaye Ouattarra, Kofi Q. Dadzie

Despite renewed interest in the cross‐national implementation of market orientation, there is hardly any consideration of this practice in sub‐Saharan Africa. The present study…

Market orientation of Nigerian and Kenyan firms: the role of top managers

Evelyn Winston, Kofi Q. Dadzie

In this article, the authors examine the incidence of market orientation of Nigerian and Kenyan firms by focusing on the role of top managers. It is argued that top management’s…

Internet and exporting: the case of Ghana

Olav Jull Sørensen, Seth Buatsi

The aim of this article is to describe and assess the use of the Internet by exporters in a development setting. The findings from two surveys in Ghana reveal that the exporters…

Financing non‐traditional exports in Ghana

Seth N. Buatsi

In order to provide a better understanding of export financing in Ghana this exploratory study was undertaken on a sample of non‐traditional exporting firms and selected banks…

Project marketing to Africa: lessons from the case of IVO Transmission Engineering and Ghana’s national electrification scheme

Richard Afriyie Owusu

There is a need for new models for foreign business and investment in Africa. The world’s “poorest” continent has a massive deficit in infrastructural, production and other…

Collaboration between developed and developing country‐based firms: Danish‐Ghanaian experience

John Kuada

This paper presents a conceptual model of partners’ assessment of the performance of their co‐partners in a collaborative relationship. The model’s usefulness has been illustrated…