European Journal of Marketing: Volume 24 Issue 4

Establishing a Drinks Company in the Third World

Robert Furber

As the market for branded wine and spirit products in the WesternWorld reaches maturity, new markets are sought. Opportunities for growthin the Third World are discussed and the…

Pricing in the Australian Wine Industry

Frances Edwards, Tony Spawton

The complex issue of wine pricing is addressed with reference tothe Australian wine industry. The influence of the costs of production,government policy and legislation, the image…

Champagne: A Sustainable Competitive Advantage

Anne Sharp, James Smith

Champagne is the world′s most prestigious sparkling wine. It can befound on the shelves of every wine store and on the wine lists ofquality restaurants all over the world. To many…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000004649. When citing the…

Development in the Global Alcoholic Drinks Industry and its Implications for the Future Marketing of Wine

Tony Spawton

The changes that are occurring in the international market foralcoholic drinks are addressed and implications on how these changeswill affect the marketing of wine in the future…

Criteria for Success in New Product Development for Consumer Goods: A Comparative Study

Michael Howley

A very high proportion of new consumer products fail to reach theirsales targets and are withdrawn. This is despite apparently rigorous andexpensive testing procedures prior to…