Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000004649. When citing the article, please cite: Robert L. Gluckman, (1986) “A Consumer Approach to Branded Wines”, European Journal of Marketing, Vol. 20 Iss: 6, pp. 21 - 35.

Citation

(1990), "Erratum", European Journal of Marketing, Vol. 24 No. 4, pp. 27-46. https://doi.org/10.1108/EUM0000000000605