Pricing in the Australian Wine Industry

Abstract

The complex issue of wine pricing is addressed with reference to the Australian wine industry. The influence of the costs of production, government policy and legislation, the image sought for the wine, competitive forces, distribution channel costs and consumer behaviour are detailed.

Citation

Edwards, F. and Spawton, T. (1990), "Pricing in the Australian Wine Industry", European Journal of Marketing, Vol. 24 No. 4, pp. 11-17. https://doi.org/10.1108/EUM0000000000603