Table of contents
The Marketing of Services
D.W. CowellThe objectives of this paper are firstly to outline the scope and the content of marketing, and secondly to explore the nature of the marketing of services as distinct from the…
An Overview of Financial Services Marketing
Richard M.S. WilsonIn this introductory overview an indication of the range of financial services that is available will be presented, along with some examples of marketing practices in relation to…
Ethical Issues in Marketing Financial Services
Anne L. Bancroft“A man becomes a professional, a cynic once observed, by doubling his prices, calling them fees and referring to his customers as clients. He might have added that the real…
Bank Marketing in the Personal Sector
John C. Howley, Grahame P. SavageDuring a period which has witnessed considerable growth in the number of organisations which offer banking and associated services, one of the more notable developments has been…
The Effectiveness of the Major Clearing Banks in Attracting New Accounts: A Case Study
D. Bannister, A.P. Brown, B. DormandThis case study reports on the ways in which the five major clearing banks (Lloyds, Barclays, Midland, National Westminster and Williams and Glyn's) attempted to attract new…
The Marketing of Building Societies' Services
Paul A. BarnesThe business of Building Societies is readily defined: to raise funds from members and to make advances to members by way of mortgage of property. They operate on a “cost plus”…
The Role of the PR and Advertising Agency in the Marketing of Financial Services
Simon Short“Financial services” is a shroud which seems to unify a number of activities which are in reality quite diverse. Statistics of advertising are one indication of marketing activity…
ISSN:
0307-4358e-ISSN:
1758-7743ISSN-L:
0307-4358Online date, start – end:
1975Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor Don Johnson