An Overview of Financial Services Marketing

Abstract

In this introductory overview an indication of the range of financial services that is available will be presented, along with some examples of marketing practices in relation to these services and some observations about some of the suppliers of financial services. This coverage will then be followed by a brief review of research in the field of financial services marketing, a note on careers in this field, and a summary of courses in the field.

Citation

Wilson, R.M.S. (1980), "An Overview of Financial Services Marketing", Managerial Finance, Vol. 5 No. 3, pp. 232-256. https://doi.org/10.1108/eb013450