Bank Marketing in the Personal Sector

Abstract

During a period which has witnessed considerable growth in the number of organisations which offer banking and associated services, one of the more notable developments has been the identification of the “personal” sector as an entity by the Clearing Banks. From a position which largely considered personal banking as down‐the‐banking‐market, the banks have done a rapid about‐turn by recognising the importance of this sector. To this end they have designed ranges of services which meet the needs of this sector and have developed specific marketing strategies.

Citation

Howley, J.C. and Savage, G.P. (1980), "Bank Marketing in the Personal Sector", Managerial Finance, Vol. 5 No. 3, pp. 271-276. https://doi.org/10.1108/eb013452