The Insight Discipline: Crafting New Marketplace Understanding that Makes a Difference
Subject:
Synopsis
Table of contents
(16 chapters)
- DOI
- 10.1108/9781839827303
- Publication date
- 2020-08-03
- Book series
- American Marketing Association
-
- Series copyright holder
- Emerald Publishing Limited
- ISBN
- 978-1-83982-733-4
- eISBN
- 978-1-83982-730-3