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American Marketing Association
All Books
Recent Chapters
All books in this series
(4 titles)
Winning Through Platforms: How to Succeed When Every Competitor Has One
Break the Wall: Why and How to Democratize Digital in Your Business
The Organic Growth Playbook: Activate High-Yield Behaviors to Achieve Extraordinary Results – Every Time
The Insight Discipline: Crafting New Marketplace Understanding that Makes a Difference
Recent chapters in this series
(18 titles)
Adaptive Innovation
Agile Content
Alignment Advantage and the Synchronized Swimmer
Better Data Deal
Brand–Demand Lead Engine
Brands Get Brains
Catalytic Community
Collaborative Go to Market
Culture Shifts
Customer Coalition Edge
Customer Renewal and Expansion
Demand Plays
Design Plays
Dynamic Segmentation
Enterprise Body, Mind, and Soul
Extended Ecosystems
Full-Journey Engagement
Growth Operations
DOI
10.1108/amar
Series Copyright Holder:
Emerald Publishing Limited
Online start date
2020
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