Winning Through Platforms: How to Succeed When Every Competitor Has One

Cover of Winning Through Platforms: How to Succeed When Every Competitor Has One

Synopsis

Every company needs a platform to thrive. How can you succeed when your markets get platform-crowded? This book – a how-to-win playbook – shows you the way.

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Table of contents

(42 chapters)
Chapters:
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THE SEARCH FOR PLATFORM ADVANTAGE

THE PLATFORM PLAYBOOK

LEADING A PLATFORM BUSINESS

Cover of Winning Through Platforms: How to Succeed When Every Competitor Has One
DOI
10.1108/9781804552988
Publication date
2023-12-10
Book series
American Marketing Association
Authors
Series copyright holder
Emerald Publishing Limited
ISBN
978-1-80455-301-5
eISBN
978-1-80455-298-8