Machine Learning and Artificial Intelligence in Marketing and Sales
![Cover of Machine Learning and Artificial Intelligence in Marketing and Sales](/insight/proxy/containerImg?link=/resource/publication/book/10.1108/9781800438804/urn:emeraldgroup.com:asset:id:binary:9781800438804.largecover.gif)
Essential Reference for Practitioners and Data Scientists
Synopsis
Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations...
Read moreTable of contents
(9 chapters)![Cover of Machine Learning and Artificial Intelligence in Marketing and Sales](/insight/proxy/containerImg?link=/resource/publication/book/10.1108/9781800438804/urn:emeraldgroup.com:asset:id:binary:9781800438804.largecover.gif)
- DOI
- 10.1108/9781800438804
- Publication date
- 2021-03-10
- ISBN
- 978-1-80043-881-1
- eISBN
- 978-1-80043-880-4