Machine Learning and Artificial Intelligence in Marketing and Sales

Cover of Machine Learning and Artificial Intelligence in Marketing and Sales

Essential Reference for Practitioners and Data Scientists

Synopsis

Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations...

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Table of contents

(9 chapters)
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Cover of Machine Learning and Artificial Intelligence in Marketing and Sales
DOI
10.1108/9781800438804
Publication date
2021-03-10
Authors
ISBN
978-1-80043-881-1
eISBN
978-1-80043-880-4