Understanding Interactive Network Branding in SME Firms

Cover of Understanding Interactive Network Branding in SME Firms

Synopsis

Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).

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Table of contents

(19 chapters)
Chapters:
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Citations:
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Part I: Business Networks

Part II: Corporate Branding

Part III: Interactive Network Branding

Part IV: Examining Interactive Network Branding in Business Markets

Part V:Case Examples of Interactive Network Branding

Cover of Understanding Interactive Network Branding in SME Firms
DOI
10.1108/9781789739770
Publication date
2019-11-12
Authors
ISBN
978-1-78973-978-7
eISBN
978-1-78973-977-0