To read this content please select one of the options below:

Corporate Identity of SMEs

Nikolina Koporcic (Nottingham University Business School, University of Nottingham, UK)

Jan-Åke Törnroos (Åbo Akademi University, Finland)

ISBN: 978-1-78973-978-7, eISBN: 978-1-78973-977-0

Publication date: 12 November 2019

Koporcic, N. and Törnroos, J.-Å. (2019), "Corporate Identity of SMEs", Understanding Interactive Network Branding in SME Firms, Emerald Publishing Limited, Leeds, pp. 51-56. https://doi.org/10.1108/978-1-78973-977-020191006

:

Emerald Publishing Limited