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The Main Constituents of Interactive Network Branding

Nikolina Koporcic (Nottingham University Business School, University of Nottingham, UK)

Jan-Åke Törnroos (Åbo Akademi University, Finland)

ISBN: 978-1-78973-978-7, eISBN: 978-1-78973-977-0

Publication date: 12 November 2019

Koporcic, N. and Törnroos, J.-Å. (2019), "The Main Constituents of Interactive Network Branding", Understanding Interactive Network Branding in SME Firms, Emerald Publishing Limited, Leeds, pp. 69-79. https://doi.org/10.1108/978-1-78973-977-020191008

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Emerald Publishing Limited