Smash
![Cover of Smash](/insight/proxy/containerImg?link=/resource/publication/book/10.1108/9781787437975/urn:emeraldgroup.com:asset:id:binary:9781787437975.largecover.gif)
Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth
Synopsis
Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets.
Table of contents
(10 chapters)![Cover of Smash](/insight/proxy/containerImg?link=/resource/publication/book/10.1108/9781787437975/urn:emeraldgroup.com:asset:id:binary:9781787437975.largecover.gif)
- DOI
- 10.1108/9781787437975
- Publication date
- 2018-02-05
- ISBN
- 978-1-78743-798-2
- eISBN
- 978-1-78743-797-5