Smash

Cover of Smash

Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth

Synopsis

Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets.

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Table of contents

(10 chapters)
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Cover of Smash
DOI
10.1108/9781787437975
Publication date
2018-02-05
Authors
ISBN
978-1-78743-798-2
eISBN
978-1-78743-797-5