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Shape Your Market

ISBN: 978-1-78743-798-2, eISBN: 978-1-78743-797-5

Publication date: 5 February 2018

Citation

Nenonen, S. and Storbacka, K. (2018), "Shape Your Market", Smash, Emerald Publishing Limited, Leeds, pp. 91-144. https://doi.org/10.1108/978-1-78743-797-520181003

Publisher

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Emerald Publishing Limited

Copyright © 2018 Emerald Publishing Limited