Purely nutrition

Citation

(2005), "Purely nutrition", Nutrition & Food Science, Vol. 35 No. 4. https://doi.org/10.1108/nfs.2005.01735dab.026

Purely nutrition

Purely nutrition

UK based, recently formed Purely Nutrition, a fresh and dynamic company, has launched a PR push targeted at journalists. Purely Nutrition has developed a unique database of fully qualified nutritionists and dieticians; this exciting new concept establishes them as the first port of call for any information required on nutrition, and offers businesses a complete nutritional service.

This forward thinking concept benefits both the freelance nutritionists as well as anyone who requires a wide-range of nutritional information. Purely Nutrition is aware that diet, food and health issues are big business in the UK and there is currently a need for high quality nutritional expertise. Their unique service provides expert advice from quality personnel.

Dr Jennie Cockroft, spokesperson for Purely Nutrition explains: "There is much confusion over the term registered nutritionist. People cannot be certain when they take on a nutritionist whether they are getting an appropriately qualified person. We take the utmost care to check all applicants; we have strict controls in place to ensure we only have nutritionists and dieticians who have full and up-to-date registration through the British Nutrition Society or State registration in Dietetics. Our personnel can offer an array of services for various target audiences, they can write for consumer and health professional titles; provide nutritional support at your health or food event; be available for interviews on TV or radio."

Purely Nutrition also combines marketing expertise so it can logistically manage nationwide campaigns. This is a brand new and innovative concept which enables companies to access a nationwide nutrition framework, as well as to facilitate larger more effective marketing campaigns.

What is Purely Nutrition?

Purely Nutrition is a company that offers modern training techniques designed to enable clients to incorporate current healthy eating and physical activity messages into their daily lives. This is done through its corporate and schools and bespoke nutrition’services.

Nutritional Director – Dr Jennie Cockroft BSc (Hons) PhD RPHNNutr

Jennie holds both undergraduate and postgraduate qualifications in Applied Human Nutrition, is a registered Public Health Nutritionist and has been working in the field for the past eight years. Jennie currently works in both the academic and NHS settings and is an expert in the field of eating behaviour and the psychology of food choice. Jennie has valuable experience in working with children from all age ranges as well as expertise in working in weight management. Jennie's findings have also been published in a number of key academic journals.

Managing Director – Sorrell Fearnall

Sorrell has over five year' experience in marketing, communications and e-commerce development and has been working within Health publishing for the last three years. Sorrell has also worked at a number of establishments for the past ten years as a qualified chef and holds qualifications in Catering Institutional management.

Contact

For more information on Purely Nutrition, contact Head Office on: 01423 858123. www.purelynutrition.com.