Citation
(2008), "2009 CBIM Annual Academic Workshop", Journal of Business & Industrial Marketing, Vol. 23 No. 8. https://doi.org/10.1108/jbim.2008.08023haa.003
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited
2009 CBIM Annual Academic Workshop
Article Type: Call for papers From: Journal of Business & Industrial Marketing, Volume 23, Issue 8
The 15th CBIM Academic Workshop scheduled for January 2009 will focus on "Business-to-business marketing strategy: innovation, execution and competition''. Each year the CBIM Workshop welcomes academics, professionals and doctoral students from around the world to a candid but friendly discussion of current topics in B2B marketing. A truly international workshop, in 2008, attendees from 10 countries presented their research, and insights in the area of B2B research. Please join us in 2009!
Location: Atlanta, Georgia (USA), Renaissance Concourse Hotel at the Airport.
Dates
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Friday 16 January 2009 – 6.00-8.00 pm – registration and refreshments.
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Saturday 17 January 2009 – sessions: 8.30 am-5.00 pm – continental breakfast, light lunch, and a memorable dinner included.
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Sunday 18 January 2009 – sessions: 8.30 am-5.00 pm – continental breakfast and light lunch included.
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Monday 19 January 2006 – 8.30 am-12:00 noon – conference sessions, continental breakfast included.
Workshop fee: $495.00 academics/professionals; $100 PhD students. The fee is payable prior to or at the start of the CBIM Workshop. We will publish a non-copyrighted conference proceeding with the submitted abstracts, papers, case studies, and special session proposals that will be free to attendees.
Workshop papers will be eligible for a special issue of the Journal of Business & Industrial Marketing. The Best Doctoral Student Paper will receive $250 and appear in the JBIM special issue.
The event deadline for submitting ideas and content is 1 December 2008. Please let us know your interest in presenting either a paper or case study, participating in a special session of your choice, or volunteering to be a session moderator. Send an e-mail to the Workshop Director: brashear@mktg.umass.edu
Suggested topics
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New ways to better understand the customer – quantitative and qualitative approaches
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Branding/marketing mix issues in B2B strategy
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eBusiness tools to improve B2B marketing
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Return on Marketing Investment (ROMI) in B2B
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Better execution of B2B marketing strategies
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Better ways to understand competition
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New forms of B2B competition
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Global paradoxes in B2B marketing
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International competition from new power houses – China and India
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New product development and better ways to introduce them
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Comparative studies to improve B2B marketing – CB versus B2B
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Benchmarking best practices in B2B marketing
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The impact of new media on B2B marketing and marketing research
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Business process innovation in B2B environments
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New roles for the sales force in B2B marketing
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Cases especially welcome.
If you have an interest in one of the following or any other B2B topics, please send by e-mail by 1 December 2008 one of the following:
- 1.
Detailed abstract (minimum 3 pages, double-spaced typed).
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Paper or case study (maximum 20 pages, double-spaced typed).
- 3.
Special session proposal (3 pages, double-spaced, typed). Or
- 4.
Volunteers to be a session moderator, send contactdetails to:Tom Brashear, CBIM Workshop Director, E-mail: brashear@mktg.umass.edu, Isenberg School of Management,University of Massachusetts Amherst.