Towards Marketing the Training Function, Part I: Adopting a Marketing Perspective

Abstract

In this two‐part article, we hope to communicate our enthusiasm for a simple proposition: that some areas of training activity can be better understood and more effectively carried out when consciously viewed from a marketing perspective.

Citation

Stuart, R. and Long, G. (1985), "Towards Marketing the Training Function, Part I: Adopting a Marketing Perspective", Personnel Review, Vol. 14 No. 2, pp. 32-38. https://doi.org/10.1108/eb055516