The Image of Israeli Banking

Abstract

The existence of a positive image is important for banks throughout the world. However, different countries are exposed to particular circumstances which affect their image. The image of the Israeli banking industry was evaluated in a survey in August 1984, using a sample of about 1,200 individuals, representative of the urban Jewish population. A decline in banking's ratings for effectiveness, fairness and quality of counselling between 1980 and 1984 is shown. This is probably due to the Israeli bank share crisis of 1983. Banking is considered a very influential sector but the public is wary of it. Innovativeness scored highly, signalling an opportunity for the industry to improve its image with the advance of bank automation. Prestige also scored highly.

Citation

Shenkar, O. and Yuchtman‐Yaar, E. (1986), "The Image of Israeli Banking", International Journal of Bank Marketing, Vol. 4 No. 3, pp. 69-80. https://doi.org/10.1108/eb010785