International Journal of Bank Marketing: Volume 4 Issue 3

Globalisation of Banks: An Integrative Statement

Erdener Kaynak

Globalisation is at work in banking in the face of declining/saturated demand at home as well as heavy competition, To face up to the challenges of the internationalisation…

Measuring the Marketing Orientation of Retail Operations of International Banks

James McCullough, Lim Ser Heng, Gan See Khem

Intense competition in banking has forced retail banks to take greater interest in customer‐oriented approaches. Because of the increased interest in consumer banking and consumer…

A Research Design for Exploring Retail Locations for Commercial Banks in Hong Kong

Kam‐Hon Lee

The results of a first attempt in Hong Kong to set up a systematic procedure to search for profitable retail locations for setting up branches of commercial banks are reported…

Formulation of a Model for the Management of International Co‐Financing

Antonio Grimaldi

International co‐financing for development has been a recent innovation of the international banking industry. The World Bank has pioneered the role of “development agency”…

Intention, Attitude and Social Influence in Bank Selection: A Study in an Oriental Culture

Chin Tiong Tan, Christina Chua

Traditional bank selection criteria considered important by many bankers may be less important factors in the oriental culture. A mail questionnaire survey in Singapore with a…

How to Measure Your Bank's Personality: Some Insights from Canada

Erdener Kaynak

If meaningful market plans are to be made and strategies developed to implement them, international banks mut have a comprehensive knowledge of customers' attitudes, perceptions…

The Image of Israeli Banking

Oded Shenkar, Ephraim Yuchtman‐Yaar

The existence of a positive image is important for banks throughout the world. However, different countries are exposed to particular circumstances which affect their image. The…