Using employee surveys to attract and retain the best talent

Abstract

Purpose

This feature seeks to demonstrate the importance of organizations understanding how they are perceived externally as an employer, and how regularly tracking the opinions of staff can ensure the best talent are engaged and stay with an organization.

Design/methodology/approach

ORC International is an expert in employee engagement research. This article incorporates findings from its global HR survey “HR Reflections”, and includes two case studies that demonstrate how regular tracking and deep analysis of staff opinions can help organizations to boost their employer brand and retain their best talent.

Findings

Advanced analysis of employee surveys can predict how employees are feeling to help organizations retain their most valuable staff.

Practical implications

This is a practical paper designed to give ideas and good practice to readers facing similar situations.

Originality/value

The paper combines findings from a global survey with case study content to help employers to understand how to improve engagement and retention of staff through effective use of regular employee surveys.

Citation

Pritchard, K. (2014), "Using employee surveys to attract and retain the best talent", Strategic HR Review, Vol. 13 No. 2, pp. 59-62. https://doi.org/10.1108/SHR-10-2013-0100