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Review of Marketing Research
ISBN: 978-0-7656-1304-2, eISBN: 978-0-85724-723-0
ISSN: 1548-6435
Publication date: 1 January 2005
Citation
Malhotra, N.K. (2005), "Review of Marketing Research", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 1), Emerald Group Publishing Limited, Leeds, pp. v-v. https://doi.org/10.1108/S1548-6435(2004)0000001001
Publisher
:Emerald Group Publishing Limited
Copyright © 2005, Emerald Group Publishing Limited
- Review of Marketing Research
- Ad Hoc Reviewers
- Review of Marketing Research
- A Reappraisal of the Role of Emotion in Consumer Behavior
- The Eye of the Beholder
- Consumer Information Acquisition
- The Resource-Advantage Theory of Competition
- Toward an Integrated Model of Business Performance
- Consumers’ Evaluative Reference Scales and Social Judgment Theory
- Correspondence Analysis
- About the Editor and Contributors
- Index