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Consumers’ Evaluative Reference Scales and Social Judgment Theory

Stephen L. Vargo

Robert F. Lusch

Review of Marketing Research

ISBN: 978-0-7656-1304-2, eISBN: 978-0-85724-723-0

Publication date: 1 January 2005

Citation

Vargo, S.L. and Lusch, R.F. (2005), "Consumers’ Evaluative Reference Scales and Social Judgment Theory", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 1), Emerald Group Publishing Limited, Leeds, pp. 245-284. https://doi.org/10.1108/S1548-6435(2004)0000001010

Publisher

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Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited