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Modeling manufacturer’s capabilities for the Internet of Things

Mathias Hasselblatt (University of Vaasa, School of Management, Vaasa, Finland)
Tuomas Huikkola (University of Vaasa, School of Management, Vaasa, Finland)
Marko Kohtamäki (University of Vaasa, School of Management, Vaasa, Finland)
David Nickell (Department of Marketing and Real Estate, University of West Georgia, Carrollton, Georgia, USA)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 11 September 2018

Issue publication date: 4 October 2018

2261

Abstract

Purpose

This paper aims to identify a manufacturer’s abilities to develop, build, sell and deliver Internet of Things (IoT) services.

Design/methodology/approach

This paper is a qualitative comparative case method that uses multiple sources of data, including executive interviews and secondary data, to understand a manufacturer’s IoT capabilities.

Findings

Five strategic IoT capabilities were identified: digital business model development, scalable solution platform building, value selling, value delivery and business intelligence and measurement.

Research limitations/implications

The main limitations are related to the qualitative research method applied. The results are applicable mainly to relatively large and global manufacturers.

Practical implications

Managers responsible for solution business development can apply the developed model to acquire and manage IoT specific resources, processes and capabilities.

Originality/value

Existing studies have not addressed the IoT-specific resources, processes and capabilities that manufacturers’ possess. This is one of the first studies to conceptualize how these capabilities are used.

Keywords

Citation

Hasselblatt, M., Huikkola, T., Kohtamäki, M. and Nickell, D. (2018), "Modeling manufacturer’s capabilities for the Internet of Things", Journal of Business & Industrial Marketing, Vol. 33 No. 6, pp. 822-836. https://doi.org/10.1108/JBIM-11-2015-0225

Publisher

:

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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