Prelims

Half Title Page

Globalization and the Transitional Cultures

Series Title Page

Diverse Perspectives on Creating a Fairer Society

A fair society is one that is just, inclusive, and embracing of all without any barriers to participation based on sex, sexual orientation, religion or belief, ethnicity, age, class, ability, or any other social difference. One where there is access to healthcare and education, technology, justice, strong institutions, peace and security, social protection, decent work, and housing. But how can research truly contribute to creating global equity and diversity without showcasing diverse voices that are underrepresented in academia or paying specific attention to the Global South?

Including books addressing key challenges and issues within the social sciences which are essential to creating a fairer society for all with specific reference to the Global South, Diverse Perspectives on Creating a Fairer Society amplifies underrepresented voices showcasing Black, Asian, and minority ethnic voices, authorship from the Global South and academics who work to amplify diverse voices.

With the primary aim of showcasing authorship and voices from beyond the Global North, the series welcomes submissions from established and junior authors on cutting-edge and high-level research on key topics that feature in global news and public debate, specifically from and about the Global South in national and international contexts. Harnessing research across a range of diversities of people and place to generate previously unheard insights, the series offers a truly global perspective on the current societal debates of the 21st century bringing contemporary debate in the social sciences from diverse voices to light.

Title Page

Globalization and the Transitional Cultures: An Eastern Perspective

By

DR. Debanjana Nag

Central Tribal University of Andhra Pradesh, India

United Kingdom – North America – Japan – India – Malaysia – China

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Emerald Publishing Limited

Emerald Publishing, Floor 5, Northspring, 21-23 Wellington Street, Leeds LS1 4DL

First edition 2025

Copyright © 2025 Debanjana Nag

Published under exclusive licence by Emerald Publishing Limited

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No part of this book may be reproduced, stored in a retrieval system, transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without either the prior written permission of the publisher or a licence permitting restricted copying issued in the UK by The Copyright Licensing Agency and in the USA by The Copyright Clearance Center. Any opinions expressed in the chapters are those of the authors. Whilst Emerald makes every effort to ensure the quality and accuracy of its content, Emerald makes no representation implied or otherwise, as to the chapters' suitability and application and disclaims any warranties, express or implied, to their use.

British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-1-83608-587-4 (Print)

ISBN: 978-1-83608-586-7 (Online)

ISBN: 978-1-83608-588-1 (Epub)

Dedication

The book is dedicated to my mentor Prof Virendra Pal Singh (Retd), Chairman, Global Research Education Foundation India, Ex-HoD, Center for Globalization and Development Studies, University of Allahabad, Prayagraj, India, a teacher who has been a profound source of inspiration for me and taught me to fight and conquer all the obstacles that came across my path.

About the Author

Dr. Debanjana Nag is a Faculty Member at Central Tribal University of Andhra Pradesh, India. She is also the Nodal Officer for the Dr Ambedkar Center of Excellence (DACE) a scheme started by the Ministry of Social Justice, Government of India for providing free Civil Services coaching to the Scheduled Caste and marginalized students in the university. She completed her PhD in the year 2022 from the Center for Development Studies, University of Allahabad, India. Her specialization is in globalization, culture, and marginalized groups like women and tribes. She has been offered UGC – Hungaricum fellowship in the year 2022. Previously, she was engaged as a Research Associate at Govind Ballabh Pant Social Science Institute, Prayagraj. During her research period, she has also worked on various projects as a Research Assistant for different national-level bodies like National Commission for Women, the National Child Labor Project in the district Rampur of Uttar Pradesh India, etc. She also worked as a National Level Monitor for the evaluation of government schemes under the Ministry of Rural Development and Sanitation like MNREGA (rural employment program), PMAY (housing and sanitation program), etc. Till now, she has published chapters in edited books, various research papers in both English and Hindi language, and has also done some translation and transcription work for the Hindi journal “Samajikee” published by Govind Ballabh Pant Social Science Institute, Prayagraj. She has also expertise in four languages, i.e., Hindi, English, Bengali, and Assamese.

Preface

The book Globalization and Transitional Cultures: An Eastern Perspective is a thesis work that has been converted into a book. The concept of globalization is always in question. It is a concept that has prevailed for ages, but with the arrival of communication technologies and the advancement of digitalization, the impact of it has become much evitable. Most of the time, the concept has been understood in the Western views like how McDonaldization has changed the world or how technological advancements have spread Western ideologies in all parts of the globe. However, very few studies question whether globalization can popularize Eastern ideologies. The book is an attempt to resolve this question and to examine the glocalization process where the local thoughts of each ideology can be globalized and escalated in a wider platform.

To establish the ideas, the author has taken the help of both primary and secondary sources. The secondary sources include various reviews of the literature consisting of various examples, sloka or verse, the theories given by the pioneers of globalization and cultural studies to identify the gap in those studies and to understand how their views are relevant in today's world. Similarly, the help of a primary survey has been conducted to assess contemporary sociocultural values, norms, and ethics, especially in the countries of the Global South like India. All these processes took acute studies related to the field. As the book was basically a thesis, considerable revisions, modifications, and additions have been done accordingly for better representation of the book. The book has attempted to illustrate major theories and terms related to globalization and cultural aspects. Further, it also takes up the cases like tribal societies as in most of the cases being a marginalized society, their relevance is often omitted in the perspective of globalization and cultural change though they constitute a huge population in the countries of the Global South. Hence, the book is purely an attempt to understand globalization from an Eastern perspective, which is different from Western ideologies and includes marginal sections of society like tribes, women, and the middle class at large.

There is a famous saying of Albert Einstein “Education is not learning of facts, but the training of the mind to think.” The book is the outcome of rigorous thinking, support, and hard work of many people. I owe to my mentor Prof Virendra Pal Singh (Retd) earnestly for his immense help and guidance in the process of completion of this work. I thank Prof T. V. Kattimani, Vice-Chancellor, Central Tribal University of Andhra Pradesh who always encouraged me in my academic journey and stood behind me as a backbone all the time. Love to my parents Mr Sambhu Lal Nag and Mrs Anita Nag, my dearest sister Alankita Nag, and my husband Mr Vageesh Kumar Mishra for helping me to keep my morale up in my hardest times. They are the ones who lived this journey with me every single day both in good and adverse times. I also thank Emerald Publication for allowing me to present my work in front of the world in the form of this book. I hope the book will guide scholars who are working in the field of globalization, culture, and development studies.