Academic thinkers

, 23

Agricultural folk society

, 47

Akashvani

, 42–43

All India Radio (AIR)

, 42–43

Americanization of culture

, 3

Assimilation Theory

, 52

Audio-visual media

, 38, 43

Ayurveda

, 49–50

Berlo’s model of communication

, 32–33

Bhakti movements

, 13–14

Big data analytics

, 44–45

Broadcast Media

, 42–43

radio

, 78

Capability Approach

, 11–12

Chicago School of Sociology, The

, 40

Children with Special Needs girls (CWSN girls)

, 62

Cinema

, 43, 78

Civilization

, 16

Clash of Civilizations

, 13–14

Cloud computing

, 44–45

Commercialization

, 17

Communication process

, 24–25, 27, 29, 41, 48–49, 62

assessing exposure to

, 77–80

audio-visual media

, 43

broadcast media

, 42–43

globalization and

, 25–27

models of

, 31–33

modern mass media

, 42–43

social media or new communication technologies

, 44–46

theories

, 86

theorists

, 85–86

traditional media

, 41–42

types of

, 39–46

works/trends in communication studies

, 33–39

Contemporary India, women in

, 61–62

Convergence

, 13

Cosmopolitanism

, 5

Creolization

, 22

Cultural assimilation process

, 52

Cultural change

, 24–25

Cultural convergence

, 13

Cultural differentialism

, 21

Cultural diffusion

, 13–14

Cultural globalization

, 3, 20–22, 48–49

and global south

, 47–51

modernity as process of

, 22–23

Cultural heterogeneities

, 27

Cultural homogenization

, 20–21, 53–54

concept

, 20–21

Cultural hybridization

, 21–22

Cultural imperialism

, 20

Cultural integration

, 13–14

Cultural lag

, 19

Cultural mediation

, 36

Cultural process

, 10

globalization as

, 13–14

Cultural production

, 10, 20, 38

Cultural reception

, 48–49

Cultural transmission

, 10, 20, 48–49

Culture

, 15–16, 51–52

communication and cultural change

, 24–25

evolution and types of

, 17–19

globalization and communication

, 25–27

globalization in transforming processes of

, 20–22

modernity as process of cultural globalization

, 22–23

Culture for Commons

, 33

Deterritorialization concept

, 6, 9

Development Communications

, 31

Diffusion

, 13

Diffusion of Innovation theory

, 24

Digital divide

, 39

Digital media

, 26

Digitalization

, 57

Discontinuities of Modernity

, 8

Doordarshan

, 43

DVD player

, 78–79

Early communication research, trends of

, 33–35

Eastern ideologies

, 86

Economic globalization

, 48

Economic process

, 11–12

Education

, 62, 81–82, 86–87

Empathy

, 25–27

“Empire” thesis, The

, 10

Equalization process

, 62–63

Ethnoscapes

, 15–16

Euro-centric dimension

, 22–23, 50–51

Expansionalism

, 20–21

Exposure to communication technologies

, 77–80

Face to face communication

, 31, 39–40

Facebook

, 79, 85–86

Female-oriented movements

, 57

Feminism concept

, 58

Field of experience

, 29–30

Financescape

, 15–16

Financial independence

, 62

Financial institutions

, 12

Folk culture to urbanization

, 17–19

Folk media

, 30–31

Folk/tribal society

, 18

General Agreement on Tariffs and Trade (GATT)

, 11

Geographical Indication Tag (GI Tag)

, 21

“Global commodity chain” concept

, 12

Global communication system

, 77

Global cultural flow

, 15–16

Global culture

, 18–19

“Global governance” concept

, 12

Global south, cultural globalization and

, 47–51

Globalization

, 1–6, 8, 22, 34–35, 47–48, 50, 53–54, 77, 85–87

approaches of

, 8–10

of audio-visual and broadcast media

, 38

and communication

, 25–27

as cultural process

, 13–14

of culture

, 13

process

, 10, 14, 47, 80

as process-agency approach

, 9–10

schools of

, 5–8

as structural process

, 10–13

as system-structure approach

, 9

as territory-scale approach

, 9

theories

, 86

as time–space approach

, 8–9

in transforming processes of culture

, 20–22

Globalized media

, 63

Glocalization of education

, 21, 85

Governmental schemes

, 62

Hare Krishna movement

, 7–8

Hierarchical system

, 22

Hindi newspapers

, 77–78

Hinduism

, 52

Homogenization of culture

, 3

Human society

, 17

Hyperglobalization

, 5

Hyperglobalizers

, 5–6, 22–23

“Identity articulation” concept

, 52

Ideoscapes

, 15–16

Independent television production sector

, 38

Indian communication system

, 77

Indian society

, 57–58, 64

Indian Vedic culture

, 64

Indian women through ages

, 59–61

Indigenous philosophical principle

, 52–53

Indus Valley civilization, The

, 59–60

Industrialization

, 3, 17, 34–35

Information and Communication Technology (ICT)

, 44

Integration

, 13

Integration Model

, 52

Interactive technologies

, 1

International Monetary Fund (IMF)

, 11

Internationalism

, 5

Internationalization

, 7

Internet

, 27, 39

internet-based technology

, 77–78

matrimonial

, 80

radio

, 78

Isolation theory

, 52

Kasturba Gandhi Balika Vidyalayas (KGBVs)

, 62

Language

, 51–52

Lesbian, Gay, Bisexual, Transgender, and Queer or Questioning community (LGBTQ community)

, 49

Liberal feminism

, 58

Liberal feminist

, 58

Linguistic groups

, 81–82

Liquid modernity

, 23

“Make in India” program

, 21

Male respondents

, 73

Marginal people

, 57

Mass behavior

, 30

Mass culture

, 35

Mass media

, 40

communication

, 24, 35–36

Mass society

, 24–25, 33–34

Material culture

, 19, 67–68, 79

assessment for

, 68–77

McDonaldization

process

, 20–21

of society

, 20

Media

, 33

Mediascapes

, 15–16

Mediated communication

, 40–41

Middle Class

, 67–68

Mini-economic systems

, 9

Minimal Phase Model of Globalization

, 2–3

MNCs

, 12

Models of communication

, 31–33

Modern culture

, 18

Modern mass media

, 42–43

communication

, 77

Modernity

, 22, 25–26, 54, 67–68

as process of cultural globalization

, 22–23

Modernization

, 50–51

“Modernization of Indian Tradition”

, 49

Multiculturalism

, 3, 36

Multimedia

, 41

National Education Policy 2020, India

, 62

National Youth Policy (2021)

, 67–68

Negative hyperglobalizers

, 6

Neoliberal Economy

, 67–68

Network intimacy

, 37

Network Societies

, 4

New communication research, trends of

, 35–36

New Economic Policy

, 67–68

New Media

, 79

Nonmaterial culture

, 67–68

case of

, 80–82

OBC respondents

, 75

Online anonymity

, 39

Overall Modernity Scale (O.M. Scale)

, 67–68, 80

Pluralism

, 21

Political globalization

, 12–13

Political organization

, 10

Political process

, 12–13

Popular culture

, 35

Post-modernism

, 1, 4

Postmodernity

, 23

Postmodernization concept

, 22–23

Primitive societies

, 30–31

Print media

, 26, 37, 41

Print/traditional media

, 41–42

Process-agency approach, globalization as

, 9–10

Protest movements

, 13–14

Psychic mobility

, 26–27

Radical feminism

, 58

Read Only Web

, 44

Reflexive modernity

, 23

Regionalization

, 50

Relative deterritorialization

, 2

Respondents, socioeconomic background of

, 68–77

“Rise of Network Societies”, The

, 4

Rural background respondents

, 72–73

Rural–urban continuum

, 17, 19

SC respondents

, 75

Schools of globalization

, 5–8

hyperglobalizers

, 5–6

skeptics

, 6–7

transformationalists

, 7–8

Schramm’s model of development communication

, 31–32

Second methodological concept

, 7

Shannon Weaver’s Model of Communication

, 30–31

Skeptics

, 5–7

SMCR model of communication

, 30, 32–33

Social media(see also Mass media)

, 26, 41, 44–45

and emerging adults

, 36–37

or new communication technologies

, 44–46

Social mobilization

, 26

Social networking sites

, 45, 79

Social processes

, 45–46

Social/Marxist feminism

, 58

Society

, 15, 24

Sociocultural transformation

, 68

Sociopolitical system

, 7–8

ST respondents

, 74

Standardization of society

, 34

Structural process

, 10

globalization as

, 10–13

Supra territorial relations

, 2

System-structure approach, globalization as

, 9

Tangibility of culture

, 19

Technoscape

, 15–16

Territory-scale approach, globalization as

, 9

The Second Gender

, 57–58, 60–63

Time-space compression

, 8

Time–space approach, globalization as

, 8–9

Totalitarianism concept

, 34–35

Traditional culture

, 18

Traditional media

, 30–31, 41–42

Traditional societies

, 30–31

Traditionalism

, 21

Transformationalists

, 5, 7–8

Transforming processes of culture, globalization in

, 20–22

Transitional societies

, 29

Transnational Corporations (TNC)

, 11

Tribes/tribal societies

, 18

in globalized cultural perspectives

, 51–54

Ubuntu

, 52–53

Unfair Global trade

, 12

United Nations Economic Commission for Latin America and the Caribbean (UN ECLAC)

, 51

Universal knowledge systems

, 3–4

Urbanization

, 17, 34–35

folk culture to

, 17–19

Vernacular print media

, 77–78

Virtual community

, 37

Virtual culture

, 25

WEB 1.0

, 44

WEB 2.0 technologies

, 45

WEB 3.0

, 45

Western Capitalism

, 11

Western civilizational ideologies

, 52

Western imperialism

, 6

Westernization

, 7–8, 14

WhatsApp

, 79

Women

, 57, 63–64

in contemporary India

, 61–62

empowerment

, 61

and modern cultures

, 57–59

“World culture” systems

, 3

World Trade Organization (WTO)

, 11

World Wide Web

, 44

Yoga

, 49–50

Youths

, 66–68