References

Aaker, 2001 Aaker, D. (2001). Strategic market management (6th ed.). John Wiley & Sons, Inc.

Aaker, 2002 Aaker, D. (2002). Building strong brands. Simon & Schuster.

Aaker et al., 1992 Aaker, D. , Batra, R. , & Meyers, J. G. (1992). Advertising management. Prentice Hall.

Aas et al., 2005 Aas, C. , Ladkin, A. , & Fletcher, J. (2005). Stakeholder collaboration and heritage management. Annals of Tourism Research, 32(1), 28–48.

Akbar, 2017 Akbar, M. D. (2017). Risk as a motivation for adventure tourist. Journal on Hospitality and Tourism, 15(1), 48–61.

Ambler, 2000 Ambler, T. (2000). Marketing and the bottom line: The new metrics of corporate wealth. Prentice Hall.

Andersen et al., 1998 Andersen, A. , Hiebele, R. , Kelly, T. B. , & Katteman, C. (1998). Best practices: Building your business with customer-focused solutions. Simon & Schuster.

Andersen and Petersen, 1993 Andersen, A. , & Petersen, A. (1993). Procedure for ranking efficient units in data envelopment analysis. Management Science, 39(10), 1261–1264.

Anderson and Kerr, 2002 Anderson, K. , & Kerr, C. (2002). Customer relationship management. McGraw-Hill.

Andreasen, 2001 Andreasen, A. L. (2001). Ethics in social marketing. Georgetown University Press.

Angelevska Najdeska and Rakicevik, 2012 Angelevska Najdeska, K. , & Rakicevik, G. (2012). Planning of sustainable tourism development. Procedia – Social and Behavioral Sciences, 44, 210–220.

Armenski et al., 2012 Armenski, T. , Gomezelj, D. O. , Djurdjev, B. , Ćurčić, N. , & Dragin, A. (2012). Tourism destination competitiveness – Between two flags. Economic Research, 25(2), 485–502.

Baars et al., 2008 Baars, H. , Kemper, H. G. , Lasi, H. , & Siegel, M. (2008). Combining RFID technology and business intelligence for supply chain optimization – Scenarios for retail logistics. In Proceedings of the 41st Hawaii International Conference on System Sciences 2008. https://www.researchgate.net/publication/4315039_Combining_RFID_Technology_and_Business_Intelligence_for_Supply_Chain_Optimization_Scenarios_for_Retail_Logistics

Baggio, 2020 Baggio, R. (2020). The science of complexity in the tourism domain: A perspective article. Tourism Review, 75(1), 16–19.

Baker, 2007 Baker, B. (2007). Destination branding for small cities: The essentials for successful place branding. Creative Leap Books.

Baker and Riley, 1994 Baker, M. , & Riley, M. (1994). New perspectives on productivity in hotels: Some advances and new directions. International Journal of Hospitality Management, 13(4), 297–311.

Barros and Alves, 2004 Barros, C. P. , & Alves, F. P. (2004). Productivity in tourism industry. International Advances in Economic Research, 10(3), 215–225.

Barros et al., 2011 Barros, C. P. , Botti, L. , Peypoch, N. , Robinot, E. , Solonandrasana, B. , & Assaf, A. G. (2011). Performance of French destinations: Tourism attraction perspectives. Tourism Management, 32(1), 141–146.

Barros and Mascarenhas, 2005 Barros, C. P. , & Mascarenhas, M. J. (2005). Technical and allocative efficiency in a chain of small hotels. Hospitality Management, 24(3), 415–436.

Baruah, 2023 Baruah, S. (2023). Risk of extreme tourism: The Titan submersible – A case study on high-risk adventures. https://www.cnbctv18.com/travel/rise-of-extreme-tourism-the-titan-submersible-a-case-study-on-high-risk-adventures-17083641.htm

Becken, 2005 Becken, S. (2005). The role of tourist icons for sustainable tourism. Journal of Vacation Marketing, 11(1), 21–30.

Beeton, 2006 Beeton, S. (2006). Community development through tourism. Landlinks Press.

Beresford Research, 2023 Beresford Research . (2023). Age range by generation. https://www.beresfordresearch.com/age-range-by-generation/

Best, 2010 Best, K. (2010). The fundamentals of design management. Ava Publishing SA.

Bi et al., 2011 Bi, G. , Luo, Y. , & Liang, L. (2011). Efficiency evaluation of tourism industry with data envelopment analysis (DEA): A case study in China. Journal of China Tourism Research, 7(1), 104–116.

Bieger, 2000 Bieger, T. (2000). Management von Destinationen und Tourismusorganisationen. Oldenbourg.

Bigne et al., 2001 Bigne, J. E. , Sancez, M. I. , & Sanchez, J. (2001). Tourism image, evaluation variables and after-purchase behaviour: Inter-relationship. Tourism Management, 22(6), 607–616.

Bilandžić, 2008 Bilandžić, M. (2008). Poslovno-obavještajno djelovanje: Business Intelligence u praksi. AGM Zagreb.

Boes et al., 2016 Boes, K. , Buhalis, D. , & Inversini, A. (2016). Smart tourism destinations: Ecosystems for tourism destination competitiveness. International Journal of Tourism Cities, 2(2), 108–124.

Bond, 2023 Bond, M. (2023). Women travel statistics from women travel expert. https://gutsytraveler.com/women-travel-statistics-women-travel-expert/

Borges et al., 2009 Borges, M. , Hoppen, N. , & Luce, F. B. (2009). Information technology impact on market orientation in e-business. Journal of Business Research, 62, 883–890.

Borja de Mozota, 2003 Borja de Mozota, B. (2003). Design management: Using design to build brand value and corporate innovation. DMI/Allworth Press.

Borovac Zekan et al., 2011 Borovac Zekan, S. , Rakušić, K. , & Šerić, N. (2011). Using social networks in small business entrepreneurship. In Proceedings of researching economic development and entrepreneurship in transition economies (pp. 414–421). Faculty of Economics, University of Banja Luka.

Botti et al., 2009 Botti, L. , Peypoch, N. , Robinot, E. , & Solonandrasana, B. (2009). Tourism destination competitiveness: The French regions case. European Journal of Tourism Research, 21, 5–24.

Boyer et al., 2011 Boyer, J. , Frank, B. , Green, B. , Harris, T. , & Van De Vanter, K. (2011). Business intelligence strategy. MC Press Online.

Brandt, 2023 Brandt, C. (2023). The impact of social media on the tourism industry. https://givinggetaway.com/the-impact-of-social-media-on-the-tourism-industry

Brown, 2009 Brown, M. G. (2009). Beyond the balanced scorecard: Improving business intelligence with analytics. CRC Press.

Buckley, 2020 Buckley, R. (2020). Rush as a key motivation in skilled adventure tourism: Resolving the risk recreation paradox. Tourism Management, 33(4), 961–970.

Buhalis, 2000 Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism Management, 2(1), 97–116.

Buhalis, 2022 Buhalis, D. (2022). Preface in encyclopedia of tourism management and marketing: Tourism management and marketing in transformation preface. Edward Elgar Publishing. (Forthcoming).

Buhalis and Foerste, 2015 Buhalis, D. , & Foerste, M. (2015). SoCoMo marketing for travel and tourism: Empowering co-creation of value. Journal of Destination Marketing & Management, 4(3), 151–161.

Buhalis et al., 2019 Buhalis, D. , Harwood, T. , Bogičević, V. , Viglia, G. , Beldona, S. , & Hofacker, C. (2019). Technological disruptions in service: Lessons from tourism and hospitality. Journal of Service Management, 30, 484–506.

Buhalis and Law, 2008 Buhalis, D. , & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research. Tourism Management, 29(4), 609–623.

Buhalis and Park, 2021 Buhalis, D. , & Park, S. (2021). Journal of Product & Brand Management, 30(1), 1–11.

Buhalis and Sinarta, 2019 Buhalis, D. , & Sinarta, Y. (2019). Real-time co-creation and nowness service: Lessons from tourism and hospitality. Journal of Travel & Tourism Marketing, 36(5), 563–582.

Butler, 2020 Butler, R. W. (2020). Tourism carrying capacity research: A perspective article. Tourism Review, 75(1), 207–211.

Cantino et al., 2018 Cantino, V. , Culasso, F. , & Racca, G. (2018). Smart tourism. McGraw Hill Education.

Cavalcanti, 2005 Cavalcanti, E. P. (2005). The relationship between business intelligence and business success. Journal of Competitive Intelligence and Management, 3(1), 3–11.

CBIMinistry of Foreign Affairs, 2023 CBI, Ministry of Foreign Affairs . (2023). The European market potential for nature tourism. https://www.cbi.eu/market-information/tourism/nature-tourism/market-potential

Chaffey et al., 2003 Chaffey, D. , Mayer, R. , Johnston, K. , & Ellis Chadwick, F. (2003). Internet marketing – Strategy, implementation and practice. Prentice Hall.

Cheng and Edwards, 2015 Cheng, M. , & Edwards, D. (2015). Social media in tourism: A visual analytic approach. Current Issues in Tourism, 18(11), 1080–1087.

Churchill, 2002 Churchill, I. (2002). The market research. South – Western.

Coasta, 2020 Coasta, C. (2020). Tourism planning: A perspective paper. Tourism Review, 75(1), 198–202.

Condor, 2023 Condor . (2023). Female travel. Statistics 2023. https://www.condorferries.co.uk/female-travel-statistics

Cooper, 2021 Cooper, C. (2021). Essentials of tourism. SAGE Publications Limited.

Cracolici et al., 2008 Cracolici, M. F. , Nijkamp, P. , & Rietveld, P. (2008). Assessment of tourism competitiveness by analyzing destination efficiency. Tourism Economics, 14(2), 325–342.

Crouch, 2007 Crouch, I. G. (2007). Modelling destination competitiveness – A survey and analysis of the impact of competitiveness attributes. Cooperative Research Centre for Sustainable Tourism.

Cuccia et al., 2013 Cuccia, T. , Guccio, C. , & Rizzo, I. (2013). Does UNESCO inscription affect the performance of tourism destinations? A regional perspective. ACEI Working Papers Series, AWP-04-2013. https://doi.org/10.2139/ssrn.2225771

Cvetkoska and Barišić, 2014 Cvetkoska, V. , & Barišić, P. (2014). Measuring the efficiency of certain European countries in tourism: DEA window analysis. In Book of Proceedings of the International May Conference on Strategic Management – IMKS14. University of Belgrade.

Czinkota, 2000 Czinkota, M. R. (2000). Marketing: Best practices. The Dryden Press.

Dedeoğlu et al., 2020 Dedeoğlu, B. B. , Van Niekerk, M. , Küçükergin, K. G. , De Martino, M. , & Okumuş, F. (2020). Effect of social media sharing on destination brand awareness and destination quality. Journal of Vacation Marketing, 26(1), 33–56.

Dibb et al., 2001 Dibb, S. , Simkin, L. , Pride, M. W. , & Ferrell, C. O. (2001). Marketing concepts and strategies. Houghton Mifflin.

Dolnicar, 2019 Dolnicar, S. (2019). Market segmentation analysis in tourism: A perspective paper. Tourism Review, 75(1), 45–48.

Doyle, 2002 Doyle, P. (2002). Marketing management and strategy (3rd ed.). Pearson Education Ltd.

Drucker, 1994 Drucker, P. (1994). Post capitalist society. Harper & Row.

Dukić et al., 2011 Dukić, B. , Meler, M. , & Katić, M. (2011). Relationship improvement model for visitors of the nature park Kopački rit through the usage of mobile technology. In Proceedings of the 33rd International Conference on Information Technology Interfaces ITI 2011, Cavtat, Croatia (pp. 385–390). IEEE.

Dwyer et al., 2004 Dwyer, L. , Mellor, R. , Livaic, Z. , Edwards, D. , & Kim, C. (2004). Attributes of destination competitiveness: A factor analysis. Tourism Analysis, 9(1), 91–101.

Edgell et al., 2008 Edgell, D. L. , Del Mastro, M. A. , Smith, G. , & Swanson, J. R. (2008). Tourism policy and planning: Yesterday, today and tomorrow. Elsevier, Butterworth Heinemann.

Evtushenko, 2013 Evtushenko, A. V. (2013). The sensory marketing in the tourism business as the latest technology in the tourism product promotion. International Relations. Economy. Local Lore. Tourism No 1086/2013, 143–146.

Filipović, 2017 Filipović, M. (2017). Resursi za razvoj tamnog turizma na prostoru Dalmacije. Ekonomski fakultet.

Fleisher and Bensoussan, 2003 Fleisher, C. S. , & Bensoussan, B. E. (2003). Strategic and competitive analysis. Prentice Hall.

Fletcher, 2003 Fletcher, A. (2003). The art of looking sideways. Phaidon London.

Foo and Rosetto, 1998 Foo, L. M. , & Rosetto, A. (1998). Cultural tourism in Australia – Characteristics and motivations: BTR Occasional Paper No. 27. Bureau of Tourism Research.

Ghorbanzadeh et al., 2022 Ghorbanzadeh, D. , Zakieva, R. R. , Kuznetsova, M. , Ismael, A. M. , & Ahmed, A. A. A. (2022). Generating destination brand awareness and image through the firm's social media. Kybernetes, 52(9), 3292–3314.

Giddy, 2018 Giddy, J. K. (2018). Adventure tourism motivations: A push and pull factor approach. Bulletin of Geography. Socio-Economic Series, (42), 47–58.

Girish, 2020 Girish, P. (2020). Time for reset Covid-19 and tourism resilience. Tourism Review International, 24(2–3), 179–184.

GlobalData, 2023 GlobalData . (2023). Social media in travel and tourism – Thematic intelligence. https://www.globaldata.com/store/report/social-media-in-travel-and-tourism-theme-analysis/

Gossling et al., 2020 Gossling, S. , Scott, D. , & Hall, C. M. (2020). Pandemic, tourism and global change: A rapid assessment of Covid-19. Journal of Sustainable Tourism, 29(1), 1–20.

Grbac et al., 2008 Grbac, B. , Dlačić, J. , & First, I. (2008). Trendovi marketinga. Solutio Rijeka.

Gürer and Kural, 2023 Gürer, B. , & Kural, B. (2023). Push and pull motivations of sport climbers within the scope of outdoor and adventure tourism. Journal of Quality Assurance in Hospitality & Tourism, 1–20. https://doi.org/10.1080/1528008X.2023.2211787

Hadad et al., 2012 Hadad, S. , Hadad, Y. , Malul, M. , & Rosenboim, M. (2012). The economic efficiency of the tourism industry: A global comparison. Tourism Economics, 18(5), 931–940.

Hadianfar, 2021 Hadianfar, N. (2021). Impact of social media marketing on consumer-based brand equity for tourism destination: Evidence from Isfahan, Iran. International Journal of Digital Content Management, 2(2), 149–170.

Hall et al., 2020 Hall, C. M. , Scott, D. , & Gossling, S. (2020). Pandemics, transformations and tourism: Be careful what you wish for. Tourism Geographies, 22(3), 577–598.

Hedin et al., 2011 Hedin, H. , Hirvensalo, I. , & Vaarnas, M. (2011). The handbook of market intelligence. John Wiley & Sons.

Hitrec, 2012 Hitrec, H. (2012). Hrvatske legende. Školska knjiga.

Holm et al., 2017 Holm, M. R. , Lugosi, P. , Croes, R. R. , & Torres, E. N. (2017). Risk-tourism, risk-taking and subjective well-being: A review and synthesis. Tourism Management, 63, 115–122.

Hooley et al., 2004 Hooley, G. J. , Saunders, J. A. , & Piercy, N. F. (2004). Marketing strategy and competitive positioning (3rd ed.). Prentice Hall.

Hosany et al., 2007 Hosany, S. , Ekinci, Y. , & Uysal, M. (2007). Destination image and destination personality. International Journal of Culture, Tourism and Hospitality Research, 1(1), 62–81.

Hosseini et al., 2022 Hosseini, S. , Macias, R. C. , & Garcia, F. A. (2022). The exploration of Iranian solo female travelers' experiences. International Journal of Tourism Research, 24(2), 256–269.

Idbenssi et al., 2023 Idbenssi, S. , Safaa, L. , Perkumienė, D. , & Škėma, M. (2023). Exploring the relationship between social media and tourist experiences: A bibliometric overview. Social Sciences, 12(8), 444.

Islam, 2021 Islam, M. T. (2021). Applications of social media in the tourism industry: A review. SEISENSE Journal of Management, 4(1), 59–68.

Jafari and Xiao, 2021 Jafari, J. , & Xiao, H. (2021). Encyclopedia of tourism. Springer.

Jakšić Stojanović et al., 2019a Jakšić Stojanović, A. , Janković, M. , & Šerić, N. (2019a). Montenegro as a high-quality health tourism destination: Trends and Perspectives. African Journal of Hospitality, Tourism and Leisure, 8(3), 1–9.

Jakšić Stojanović et al., 2019b Jakšić Stojanović, A. , Janković, M. , & Šerić, N. (2019b). Montenegro as high-quality sports tourism destination – Trends and perspectives. Sport Mont Journal (SMJ), 17(1), 93–95.

Jakšić Stojanović et al., 2019 Jakšić Stojanović, A. , Janković, M. , Šerić, N. , & Vukilić, B. (2019). Branding of protected areas and National Parks: A case study of Montenegro. African Journal of Hospitality, Tourism and Leisure, 8(2), 1–9.

Jakšić Stojanović and Šerić, 2018 Jakšić Stojanović, A. , & Šerić, N. (2018). The Montenegrin lighthouses as destination icons. University Mediterranean Podgorica Montenegro.

Jakšić Stojanović and Šerić, 2019a Jakšić Stojanović, A. , & Šerić, N. (2019a). Sports and health as corner stones of tourism development – Case study of Montenegro in sports science and human health – Different approaches. Intech Open Limited. www.intechopen.com/about-intechopen

Jakšić Stojanović and Šerić, 2019b Jakšić Stojanović, A. , & Šerić, N. (2019b). The art of the lighthouses – Montenegrin lighthouses as destination icons. In IAI Academic Conference Proceedings: Education and Social Sciences Conference (pp. 81–91). Cyril and Methodius University Skopje.

Jakšić Stojanović et al., 2020 Jakšić Stojanović, A. , Šerić, N. , & Miljušković, M. (2020). The Montenegrin bridges and their valorization. Ministry of Science Government of Montenegro, University Mediterranean Podgorica Montenegro.

Jakšić Stojanović et al., 2019 Jakšić Stojanović, A. , Šerić, N. , & Perišić, M. (2019). Marketing management of the lighthouse heritage in the function of strengthening the national identity on the global tourism market: Stone Lights (Croatia) and the art of the lighthouses (Montenegro). Proceedings of the Faculty of Economics in East Sarajevo, 19, 83–98.

Jenkins, 2020 Jenkins, B. (2020). Marginalizaciton within nerd culture: Racism and sexism within cosplay. https://www.researchgate.net/publication/341464848_Marginalization_within_Nerd_Culture_Racism_and_Sexism_within_Cosplay

Jerkić and Šerić, 2014 Jerkić, I. , & Šerić, N. (2014). Applicability of guerrilla marketing in e-business. In E-Conference Proceedings 15th Paneuropean Shipping Conference, Split.

Jobber, 2001 Jobber, D. (2001). Principles and practice of marketing (3rd ed.). McGraw Hill.

Joly, 2010 Joly, D. (2010). The dark tourist: Sightseeing in the world's unlikely holiday destinations. Simon & Schuster.

Kancheva, 2017 Kancheva, I. K. (2017). Going beyond ‘Because it's there’ – Multiple motivations for pursuing high-risk adventure activities. PsyArXiv Preprints. https://osf.io/preprints/psyarxiv/pqdxc/

Kane and Tucker, 2004 Kane, M. J. , & Tucker, H. (2004). Adventure tourism: The freedom to play with reality. Tourist Studies, 4(3), 217–234.

Karaca and Polat, 2022 Karaca, Ş. , & Polat, G. (2022). The use of social media in cultural tourism. Sivas Interdisipliner Turizm Araştırmaları Dergisi, 5(1–2), 35–51.

Keller, 2003 Keller, L. K. (2003). Strategic brand management. Prentice Hall.

Kerin and Peterson, 2004 Kerin, A. R. , & Peterson, A. R. (2004). Strategic marketing problems. Pearson Prentice Hall.

Kladou and Kehagias, 2014 Kladou, S. , & Kehagias, J. (2014). Developing a structural brand equity model for cultural destinations. Journal of Place Management and Development, 7(2), 112–125.

Koskinen and Öhberg, 2014 Koskinen, M. , & Öhberg, L. (2014). Profiling the adventure tourist: Case study New Zealand. https://www.theseus.fi/bitstream/handle/10024/83741/Koskinen_Miia_Ohberg_Lotta.pdf?sequence=2

Kosmaczewska, 2014 Kosmaczewska, J. (2014). Tourism interest and the efficiency of its utilization based on the example of the EU countries. Oeconomia, 13(1), 77–90.

Kotler and Armstrong, 2001 Kotler, P. , & Armstrong, G. (2001). Principles of marketing (9th ed.). Prentice Hall.

Kotler et al., 2010 Kotler, P. , Bowen, J. , & Makens, J. (2010). Marketing u ugostiteljstvu, hotelijerstvu i turizmu. Mate d.o.o.

Kotler et al., 2009 Kotler, P. , Keller, K. L. , Brady, M. , Goodman, M. , & Hansen, T. (2009). Marketing management (1st European ed.). Pearson/Prentice Hall.

Kozinets et al., 2010 Kozinets, R. , de Valck, K. , Wojnicki, A. C. , & Wilner, S. J. S. (2010). Networked narratives: Understanding world-of-mouth marketing in online communities. Journal of Marketing, 74(March), 71–89.

Kumar, 2005 Kumar, R. (2005). Research methodology. Sage Publications Ltd.

Kušen, 2002 Kušen, E. (2002). Turizam i prostor klasifikacija turističkih atrakcija. Prostor- znanstveni časopis za arhitekturu i urbanizam, 9(1), 1–12.

Laws, 2002 Laws, E. (2002). Tourism marketing: Quality and service management perspectives. Continuum.

Lehman and Winner, 2005 Lehman, D. R. , & Winner, R. S. (2005). Product management. McGraw Hill.

Lidwell et al., 2006 Lidwell, W. , Holden, K. , & Butler, J. (2006). Universal principles of design. Mate.

Lockwood, 2009 Lockwood, T. (2009). Design thinking: Integrating innovation, customer experience and brand value. DMI Harvard Business Publishing.

Mansfeld, 1992 Mansfeld, Y. (1992). From motivation to actual travel. Annals of Tourism Research, 19(3), 399–419.

Martín et al., 2015 Martín, J. C. , Mendoza, C. , & Román, C. A. (2015). A DEA travel-tourism competitiveness index. Social Indicators Research, 1–21.

Martin and Priest, 1986 Martin, P. , & Priest, S. (1986). Understanding the adventure experience. Journal of Adventure Education, 3(1), 18–21.

McMillan Manley, 2016 McMillan Manley, K. (2016). What makes risk takers tempt fate? https://www.nationalgeographic.com/adventure/article/extreme-athletes-risk-taking

Meler, 2010 Meler, M. (2010). The necessity of using marketing metrics in tourism. In Tourism & Hospitality Management 2010 Conference Proceedings, Opatija, Hrvatska (pp. 138–152).

Meler and Ham, 2012 Meler, M. , & Ham, M. (2012). Green marketing for green tourism. In Tourism & Hospitality Management 2012 Conference Proceedings, Opatija (pp. 130–139).

Meler and Horvat, 2018 Meler, M. , & Horvat, Đ. (2018). Marketing Vina u Teoriji i Primjeni. Edukator.

Meler and Magaš, 2014 Meler, M. , & Magaš, D. (2014). Sustainable marketing for sustainable development. In Proceedings of 11th International Academic Conference, Reykjavik (pp. 230–248).

Meler and Škoro, 2013 Meler, M. , & Škoro, M. (2013). (R)evolution of music marketing. In Proceedings of 23rd CROMAR Congress: Marketing in a Dynamic Environment – Academic and Practical Insights, Lovran, October 24–26, 2013 (pp. 52–65).

Meyers et al., 2006 Meyers, S. L. , Gamst, G. , & Guarino, A. J. (2006). Applied multivariate research. Sage Publications Inc.

Mihić and Šerić, 2007 Mihić, M. , & Šerić, N. (2007). Ethics and social responsibility as weakness or strength on the market in transition. In Conference Proceedings 7th International Conference Enterprise in Transition 2007. ISSN 1846-2618, UDK 339 (063).

Milano et al., 2019 Milano, C. , Cheer, J. M. , & Novelli, M. (2019). Overtourism: Excesses, discontents and measures in travel and tourism. Wallingford.

Mize, 2022 Mize . (2022). Positive and negative effects of social media on the tourism industry. https://www.hotelmize.com/blog/positive-and-negative-effects-of-social-media-on-the-tourism-industry

Modiano, 2011 Modiano, D. (2011). Adrenaline tourism: Chasing the thrill and the markets. https://aboutourism.wordpress.com/2011/01/20/adrenaline-tourism-imagination-required

Morand et al., 2021 Morand, J. C. , Cardoso, L. , Pereira, A. M. , Araújo-Vila, N. , & de Almeida, G. G. F. (2021). Tourism ambassadors as special destination image inducers. Enlightening Tourism. A Pathmaking Journal, 11(1), 194–230.

Moro and Rita, 2018 Moro, S. , & Rita, P. (2018). Brand strategies in social media in hospitality and tourism. International Journal of Contemporary Hospitality Management, 30(1), 343–364.

Morrison, 2013 Morrison, A. M. (2013). Marketing and managing tourism destinations. Routledge.

Moss and Atre, 2003 Moss, L. T. , & Atre, S. (2003). Business intelligence roadmap. Addison-Wesley.

Nasution et al., 2023 Nasution, A. P. , Pohan, M. Y. A. , Ramadhan, D. A. , Limbong, C. H. , & Harahap, N. J. (2023). Factors affecting adventure tourist satisfaction: Evidence from Indonesia. Innovative Marketing, 19(2), 51–62.

Nath, 2023 Nath, K. (2023). Solo travel: A growing trend in 2023. https://www.traveldailymedia.com/solo-travel-a-growing-trend-in-2023/

Neumeier, 2009 Neumeier, M. (2009). The designful company. New Readers/Parsons Education.

Nikjoo et al., 2021 Nikjoo, A. , Markwell, K. , Nikbin, M. , & Hernández-Lara, A. B. (2021). The flag-bearers of change in a patriarchal Muslim society: Narratives of Iranian solo female travelers on Instagram. Tourism Management Perspectives, 38, 100817.

Nunkoo et al., 2019 Nunkoo, R. , Seetanah, B. , & Agrawal, S. (2019). Innovation in sustainable tourism. Tourism Review, 74(2), 129–137.

Pearce et al., 2003 Pearce, P. , Morrison, A. , & Moscardo, G. (2003). Individuals as tourist icons: A developmental and marketing analysis. Journal of Travel Research, 10(2003), 63–85.

Peter and Donnelly, 2004 Peter, J. P. , & Donnelly, J. H. (2004). Marketing management: Knowledge and skills (7th ed.). Irwin.

Peypoch, 2007 Peypoch, N. (2007). On measuring tourism productivity. Asia Pacific Journal of Tourism Research, 12(3), 237–244.

Phillips and Louvieris, 2005 Phillips, P. , & Louvieris, P. (2005). Performance measurement systems in tourism, hospitality, and leisure small medium-sized enterprises: A balanced scorecard perspective. Journal of Travel Research, 44(2), 201–211.

Piercy, 2002 Piercy, N. F. (2002). Market-led strategic change: A guide to transforming the process of going to market (3rd ed.). Butterworth-Heinemann.

Pike, 2008 Pike, S. (2008). Destination marketing: An integrated marketing communication approach. Elsevier.

Pineda et al., 2004 Pineda, R. H. , Svoboda, K. R. , Wright, M. A. , Taylor, A. D. , Novak, A. E. , Gamse, J. T. , Eisen, J. S. , & Ribera, A. B. (2004). Knockdown of Nav1. 6a Na+ channels affects zebrafish motoneuron development. https://zfin.org/ZDB-PUB-060906-18

Pivčević et al., 2016 Pivčević, S. , Kuliš, Z. , & Šerić, N. (2016). The pull factors of tourism demand: A panel data analysis for Latin American and Caribbean countries. In Proceedings of 23rd International Congress Tourism and Hospitality Industry (pp. 319–333). University of Rijeka, Faculty of Tourism and Hospitality Management.

Plovput d.o.o, Plovput d.o.o. Split – arhiva sigurnosti plovidbe.

Pomfret and Bramwell, 2016 Pomfret, G. , & Bramwell, B. (2016). The characteristics and motivational decisions of outdoor adventure tourists: A review and analysis. Current Issues in Tourism, 19(14), 1447–1478.

Pride and Ferrell, 2000 Pride, W. M. , & Ferrell, O. C. (2000). Marketing: Concepts and strategies. Houghton Mifflin Co.

Prideaux, 2009 Prideaux, B. (2009). Resort destinations: Evolution, management and development. Elsevier.

Prideaux et al., 2020 Prideaux, B. , Thompson, M. , & Pabel, A. (2020). Lessons from Covid-19 can prepare global tourism for the economic transformation needed to combat climate change. Tourism Geographies, 22(3), 667–678.

Prorok et al., 2019 Prorok, V. , Šerić, N. , & Peronja, I. (2019). Analysis of overall and pure technical efficiency of tourism in Europe. Transactions on Maritime Science Journal, 8(2), 219–229.

Ramsdell, 2002 Ramsdell, G. (2002). The real business of B2B. McKinsey Quarterly, 3/2002, 174–184.

Ramsey, 2014 Ramsey, T. Z. (Ed.). (2014). Selected readings in consumer neuroscience & neuromarketing (2nd ed.). Neurons Inc.

Rašetina, 2010 Rašetina, S. (2010). Fenomen tamnog turizma u kontekstu razvoja selektivnih oblika turizma. Ekonomski fakultet.

Richards, 2019 Richards, G. (2019). Culture and tourism: Natural partners or reluctant bedfellows? A perspective paper. Tourism Review, 75(1), 232–234.

Ries and Trout, 2001 Ries, A. , & Trout, J. (2001). Positioning: The battle for your mind (2nd ed.). McGraw-Hill Professional Publishing.

Ringer, 2013 Ringer, G. (2013). Destinations: Cultural landscapes of tourism. Routledge.

Ritchie and Crouch, 2003 Ritchie, J. R. B. , & Crouch, G. I. (2003). The competitive destination: A sustainable tourism perspective. CABI.

Rocco and Hodak, 2013 Rocco, S. , & Hodak, M. (2013). Innovation by design: Bringing design into the focus of SMEs. In Proceedings e-book, 23rd CROMAR Congress Marketing in a Dynamic Environment – Practical and Academic Insights, Lovran, October 24–26, 2013 (pp. 521–536).

Rocco and Pisnik, 2014 Rocco, S. , & Pisnik, A. (2014). Developing a conceptual model of relationship between market orientation and design orientation. In 5th EMAC Regional Conference, Book of Proceedings, Poland, September, 2014 (pp. 177–184).

Ruhanen et al., 2019 Ruhanen, L. , Moyle, C. I. , & Moyle, B. (2019). New directions in sustainable tourism research. Tourism Review, 74(2), 138–149.

Schiffman et al., 2012 Schiffman, L. G. , Kanuk, L. , & Hansen, H. (2012). Consumer behaviour: A European outlook. Harlow.

Seaton and Lennon, 2004 Seaton, A. , & Lennon, J. (2004). Thanatourism in the early 21st century: Moral panics, ulterior motives and alterior desires. CABI Publishing.

Seow and Brown, 2018 Seow, D. , & Brown, L. (2018). The solo female Asian tourist. Current Issues in Tourism, 21(10), 1187–1206.

Šerić, 2003 Šerić, N. (2003). Importance of remodeling of marketing strategies for the market in the countries in transition. In Proceedings of 5th International Conference Enterprise in Transition, Split (pp. 1687–1695).

Šerić, 2004 Šerić, N. (2004). Kamena svjetla. Marjan tisak.

Šerić, 2008 Šerić, N. (2008). Realizacija II Faze složenog investicijskog projekta Kamena Svjetla – sanacija i revitalizacija svjetioničarskih zgrada bez ljudske posade. Gospodarstvo i Okoliš, 3/90(XVI), 3–9.

Šerić, 2009a Šerić, N. (2009a). Razvoj i dizajn proizvoda i upravljanje markom. Sveučilište u Splitu, Ekonomski fakultet.

Šerić, 2009b Šerić, N. (2009b). Tržišno poslovanje malog poduzeća. Sveučilište u Splitu, Ekonomski fakultet.

Šerić, 2011 Šerić, N. (2011). Management of the national touristic brand: The role of the branding strategy in Croatia. The International Journal of Management Cases, (Special Issue), 6–11. Access Press Darwen Lancashire.

Šerić, 2012a Šerić, N. (2012a). Brendiranje otoka istočnog Jadrana u funkciji jačanja identiteta turističke destinacije. In Identitet jadranskog prostora Hrvatske: Retrospekt i prospekt (pp. 291–307). Ekonomski fakultet.

Šerić, 2012b Šerić, N. (2012b). Brendiranje turističke destinacije temeljeno na identitetu. In Proceedings of the RT-SEE-2012 Tourism Human Resources Development, Sarajevo (pp. 428–436).

Šerić, 2014 Šerić, N. (2014). Branding strategy for specialized tourism product. Advances in management, 7(1), 8–12.

Šerić, 2016 Šerić, N. (2016). Upravljanje proizvodom. Redak.

Šerić, 2017 Šerić, N. (2017). Lucije Ertorije Kast – iskoristiva platforma kreiranja vrijedne destinacijske ikone Podstrane. Podstranska revija, XVI(34), 10–13.

Šerić, 2018 Šerić, N. (2018). Marketing društvenog poduzetništva. Redak.

Šerić, 2019a Šerić, N. (2019a). Neuromarketing and perception of the touristic destination. In Proceedings of 3rd International Conference Security of Historical Cities 2019 – panel.

Šerić, 2019b Šerić, N. (2019b). Inovativan kružni koncept upravljanja dualnom destinacijskom ikonom Podstrane: Od legende Kralja Arthura do povijesne ličnosti Artoriusa Luciusa Kasta. Podstranska revija, XVIII(37), 10–12.

Šerić, 2020 Šerić, N . (2020). Nacionalni identitet i razvoj specijalizirane turističke ponude. In XX Paneuropean shipping Conference Split – panel.

Šerić and Batalić, 2018 Šerić, N. , & Batalić, M. (2018). Marketinško upravljanje informacijama u funkciji jačanja privlačnosti turističke destinacije. Podstranska revija, XVII(36), 12–15.

Šerić et al., 2020 Šerić, N. , Dadić, M. , & Radas, A. (2020). Logistika hotelskog poduzeća. Redak.

Šerić et al., 2002 Šerić, N. , Ikač, M. , & Vidović, Z. (2002). Disposal of waste water in ecologically sensitive environment of lighthouse. In Conference Proceedings 44th International Symposium ELMAR, Zadar (pp. 135–139).

Šerić et al., 2017 Šerić, N. , Jerković, M. , & Bučić, K. (2017). Mogućnosti kreiranja turističke marke zaobalne destinacije Svilaja Moseć. In Zbornik radova Župa Ogorje-Putovima života i vjere između Svilaje i Moseća (pp. 467–486). Odsjek za povijest Filozofskog fakulteta Sveučilišta u Splitu.

Šerić and Jurišić, 2014 Šerić, N. , & Jurišić, M. (2014). Istraživanje tržišta za turističke subjekte. Redak.

Šerić and Jurišić, 2015 Šerić, N. , & Jurišić, M. (2015). Methodological approach and model analysis for identification of tourist trends. Journal of Economics and Business, 10(2015), 47–54.

Šerić et al., 2015 Šerić, N. , Jurišić, M. , & Petričević, D. (2015). Neuromarketing potential for tourist destination brand positioning. In Proceedings of ToSee 3rd International Scientific Conference Tourism in Southern and Eastern Europe 2015, Opatija (pp. 429–439).

Šerić et al., 2011 Šerić, N. , Kalinić, S. , & Žilić, I. (2011). The testing of strategic model of positioning of a new product from the country in transition on the global market. In Proceedings of the 2011. Researching Economic Development and Entrepreneurship in Transition Economies (pp. 322–327).

Šerić and Ljubica, 2018 Šerić, N. , & Ljubica, J. (2018). Market research methods in the sport industry. Emerald Publishing Limited.

Šerić et al., 2015 Šerić, N. , Ljubica, J. , & Jerković, M. (2015). Evaluation of the tourist resort strategic management model in the eastern Adriatic litoral. In Proceedings of the 11. International Conference Challenge of Europe, Hvar, Croatia (pp. 273–290).

Šerić and Luetić, 2016 Šerić, N. , & Luetić, A. (2016). Suvremena logistika. Redak.

Šerić and Luković, 2007 Šerić, N. , & Luković, T. (2007). Primjena BPD modela razvoja tržišne strategije tranzicijskih tržišta. Ekonomska Misao i Praksa, 1/2007, 99–109.

Šerić and Luković, 2010 Šerić, N. , & Luković, T. (2010). Marketing and environment management for tourism: Croatian experiences. Academica turistica Tourism & Innovation Journal year, 3(1–2/2010), 73–80.

Šerić and Luković, 2013 Šerić, N. , & Luković, T. (2013). Plan razvoja novih turističkih proizvoda Rivijere Gradac, scientific research. Ekonomski fakultet Split 2013.

Šerić and Marušić, 2019 Šerić, N. , & Marušić, F. (2019). Tourism promotion of destination for Swedish Emissive market. Advances in economics and business, 7(1), 1–8.

Šerić et al., 2023a Šerić, N. , Jakšić Stojanović, A. , Jurišić, M. , Melović, M. , & Marušić, F. (2023). Marketinške strategije u turizmu i ugostiteljstvu. Redak Split.

Šerić et al., 2023b Šerić, N. , Melović, M. , & Jakšić Stojanović, A. (2023). The role of stakeholders in development of agro tourism in post-transition countries. Management Journal of Contemporary Management Issues, 28(special issue), 93–106.

Šerić and Meža, 2014 Šerić, N. , & Meža, P. (2014). Destination branding through the perception of the tourist: Case from Croatia. In Proceedings of MakeLearn 2014 Human Capital without Borders Knowledge and Learning for Quality of Life (pp. 77–87). ToKnowPress.

Šerić et al., 2020 Šerić, N. , Mihanović, A. , & Tolj, A. (2020). Model for the development of a specialised dark tourism product. Transactions on Maritime Science Journal, 9(2), 324–330.

Šerić et al., 2011 Šerić, N. , Pavlinović, S. , & Perišić, M. (2011). Determining the receptive capacity of tourist destinations in the context of the environmental sensitivity of the micro-location. In Social and cultural implications of multiculturalism (pp. 89–101). Faculty of Philosophy in Split/Croatian-Canadian Academic Society. https://hrcak.srce.hr/en/79139

Šerić and Perišić, 2012 Šerić, N. , & Perišić, M. (2012). Branding strategy for specialist tourism products in cruise tourism and society: A socio-economic perspective (pp. 39–46). Springer Verlag.

Šerić et al., 2020 Šerić, N. , Peronja, I. , & Marušić, F. (2020). Upravljanje razvojem specijaliziranog turističkog proizvoda. Redak.

Šerić et al., 2014 Šerić, N. , Rozga, A. , & Luetić, A. (2014). Relationship between business intelligence and supply chain management for marketing decisions. Universal Journal of Industrial and Business Management, 2(2), 31–35.

Šerić and Talijančić, 2011 Šerić, N. , & Talijančić, J. (2011). Identity of national heritage in function of specialised tourist offer of Croatia. Journal of Economic Science: Alexandru Ioan Cuza, University Press University of Iasi, 327–338.

Šerić and Uglešić, 2014 Šerić, N. , & Uglešić, D. (2014). The marketing strategies for market niches during recession. In III Researching Economic Development and Entrepreneurship in Transition Economies Conference Proceedings, Banja Luka (pp. 327–335).

Šerić et al., 2012 Šerić, N. , Vitner Marković, S. , & Petričević, D. (2012). The proposition of the model for managing tourist resources of the border areas – The basis for creating a tourist brand. In Proceedings of the 2012. Researching Economic Development and Entrepreneurship in Transition Economies, Banja Luka (pp. 783–790).

Šerić et al., 2017 Šerić, N. , Vitner Marković, S. , & Rakušić Cvrtak, K. (2017). Brendiranje za poduzetnike. Redak.

Sharpley and Stone, 2009 Sharpley, R. , & Stone, P. R. (2009). The darker side of travel: The theory and practice of dark tourism. Channel View Publications.

Sheehan et al., 2010 Sheehan, L. , Bornhorst, T. , & Brent Ritchie, J. R. (2010). Determinants of tourism success for DMOs & destinations: An empirical examination of stakeholders' perspectives. https://www.sciencedirect.com/science/article/abs/pii/S0261517709001162

Sheth et al., 2001 Sheth, J. N. , Eshghi, A. , & Krishnan, B. C. (2001). Internet marketing. Harcourt College Publishers Fort Worth.

Sigala, 2004 Sigala, M. (2004). Using data envelopment analysis for measuring and benchmarking productivity in the hotel sector. Journal of Travel & Tourism Marketing, 16(2), 39–60.

Šimundić et al., 2016 Šimundić, B. , Kuliš, Z. , & Šerić, N. (2016). Tourism and economic growth: Evidence for Latin American and Caribbean countries. In Proceedings of the 23rd International Congress Tourism and Hospitality Industry (pp. 457–469). University of Rijeka, Faculty of Tourism & Hospitality Management.

Solo Female Travelers, 2022 Solo Female Travelers . (2022). Solo female travel trends & statistics. https://www.solofemaletravelers.club/solo-female-travel-stats/

Solow, 2008 Solow, R. M. (2008). The economics of resources or the resources of economics. Journal of Natural Resources Policy Research, 1, 69–82.

Soysal-Kurt, 2017 Soysal-Kurt, H. (2017). Measuring tourism efficiency of European countries by using data envelopment analysis. European Scientific Journal, 13(10).

Stainton, 2023 Stainton, H. (2023). What is special interest tourism and why is it so popular? https://tourismteacher.com/special-interest-tourism/

Stone, 2006 Stone, P. R. (2006). A dark tourism spectrum: Towards a typology of death and macabre related tourist sites, attractions and exhibitions. International Interdisciplinary Journal, 54(2), 145–160. http://hrcak.srce.hr/161464

Stone, 2013 Stone, P. R. (2013). Dark tourism, heterotopias and post-apocalyptic places – The case of Chernobyl. In L. White & E. Frew (Eds.), Dark tourism and place identity. Routledge.

Swarbrooke and Horner, 2007 Swarbrooke, J. , & Horner, S. (2007). Consumer behaviour in tourism. Butterworth Heinemann.

Tarlow, 2005 Tarlow, P. (2005). Dark tourism: The appealing ‘dark side’ of tourism and more. Butterworth-Heinemann.

Toma, 2014 Toma, E. (2014). Regional scale efficiency evaluation by input-oriented data envelopment analysis of tourism sector. International Journal of Academic Research in Environment and Geography, 1(1), 15–20.

Tomic and Marcikic Horvat, 2016 Tomic, S. , & Marcikic Horvat, A. (2016). Evaluation of efficiency in tourism industry. https://www.researchgate.net/publication/332268600_EVALUATION_OF_EFFICIENCY_IN_TOURISM_INDUSTRY

Tran and Rudolf, 2022 Tran, N. L. , & Rudolf, W. (2022). Social media and destination branding in tourism: A systematic review of the literature. Sustainability, 14(20), 13528.

Tschapka, 2006 Tschapka, M. K. (2006). Involvement, motivations and setting preference of participants in the adventure tourism activity of scuba diving. University of Canberra.

Tsung Hung, 2013 Tsung Hung, L. (2013). Influence analysis of community resident support for sustainable tourism development. Tourism Management, 34(February), 37–46.

UN, 2020 UN . (2020). Ending poverty. https://www.un.org/en/sections/issues-depth/poverty-0/index.html

Unearth Women, 2023 Unearth Women . (2023). These are the top women's travel trends this year. https://www.unearthwomen.com/these-are-the-top-womens-travel-trends-this-year/

UNWTO, 2020 UNWTO . (2020). World tourism barometer May 2020, Special focus on the impact of Covid-19. https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2020-05/Barometer%20-%20May%202020%20-%20Short.pdf

Uysal and Jurowski, 1994 Uysal, M. , & Jurowski, C. (1994). Testing the push and pull factors. Annals of Tourism Research, 21(4), 844–846.

Vargas-Sanchez et al., 2011 Vargas-Sanchez, A. , Porras-Bueno, N. , & Plaza-Mejia, M. (2011). Explaining residents attitudes to tourism – Is universal model possible? Annals of Tourism Research, 38(2), 460–480.

Volkman, 2022 Volkman, M. (2022). How has social media changed the tourism industry? https://www.solimarinternational.com/how-has-social-media-changed-the-tourism-industry/

Wang and Yan, 2022 Wang, H. , & Yan, J. (2022). Effects of social media tourism information quality on destination travel intention: Mediation effect of self-congruity and trust. Frontiers in Psychology, 13, 1049149.

Wang, 2008 Wang, Y. A. (2008). Collaborative destination marketing: Understanding the dynamic process. Journal of Travel Research, 47(2), 151–166.

Weaver, 2006 Weaver, D. B. (2006). Sustainable tourism: Theory and practice. Routledge.

Wen et al., 2021 Wen, J. , Kozak, M. , Yang, S. , & Liu, F. (2021). Covid-19: Potential effects on Chinese citizens lifestyle and travel. https://doi.org/10.1108/TR-03-2020-0110

Williams, 2023 Williams, B. (2023). 40+ female travel statistics (2023!). https://www.dreambigtravelfarblog.com/blog/female-travel-statistics

WTTC, 2020 WTTC . (2020). To recovery/beyond: The future of travel & tourism in the wake of Covid-19. https://wttc.org/Research/To-Recovery-Beyond/moduleId/

Yeap et al., 2014 Yeap, J. A. , Ignatius, J. , & Ramayah, T. (2014). Determining consumers' most preferred eWOM platform for movie reviews: A fuzzy analytic hierarchy process approach. Computers in Human Behavior, 31, 250–258.

Zhang et al., 2021 Zhang, H. , Song, H. , Wen, L. , & Liu, C. (2021). Forecasting tourism recovery amid Covid-19. https://doi.org/10.1016/j.annals.2