Prelims
The Mindful Tourist: The Power of Presence in Tourism
ISBN: 978-1-80117-637-8, eISBN: 978-1-80117-636-1
Publication date: 11 October 2022
Citation
Stankov, U., Gretzel, U. and Filimonau, V. (2022), "Prelims", The Mindful Tourist: The Power of Presence in Tourism (The Tourist Experience), Emerald Publishing Limited, Leeds, pp. i-ix. https://doi.org/10.1108/978-1-80117-636-120221014
Publisher
:Emerald Publishing Limited
Copyright © 2022 Uglješa Stankov, Ulrike Gretzel and Viachaslau Filimonau
Half Title Page
THE MINDFUL TOURIST
Series Page
THE TOURIST EXPERIENCE
Series editor: Richard Sharpley
The Tourist Experience series addresses a notable gap in the literature on Tourism Studies by foregrounding the tourist experience in a cohesive and thematically structured manner.
Taking a novel approach by presenting both short form publications and longer form monographs exploring issues in the tourist experience, the series will seek to build a comprehensive set of texts that collectively contribute to critical discourse and understanding of the contemporary tourist experience. Short form publications will review specific types of tourist by focussing primarily on the influences and nature and significance of their experiences within a socio-cultural framework while longer titles will embrace contemporary empirical and conceptual perspectives and debates as a means of understanding experiences.
Recent volumes:
The Adventure Tourist: Being, Knowing, Becoming
Dr Jelena Farkić and Dr Maria Gebbels
The Backpacker Tourist: A contemporary perspective
Márcio Domingos Alves Ribeiro Martins and Rui Augusto da Costa
Forthcoming Volumes:
The Responsible Tourist: Conceptualizations, expectations and dilemmas
Dirk Reiser and Volker Rundshagen
The Sport Tourist
Sean James Gammon
Title Page
THE MINDFUL TOURIST
The Power of Presence in Tourism
BY
UGLJEŠA STANKOV
University of Novi Sad, Serbia
ULRIKE GRETZEL
University of Southern California, USA
And
VIACHASLAU FILIMONAU
University of Surrey, UK
United Kingdom – North America – Japan India – Malaysia – China
Copyright Page
Emerald Publishing Limited
Howard House, Wagon Lane, Bingley BD16 1WA, UK
First edition 2022
Copyright © 2022 Uglješa Stankov, Ulrike Gretzel and Viachaslau Filimonau. Published under exclusive licence by Emerald Publishing Limited.
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British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library
ISBN: 978-1-80117-637-8 (Print)
ISBN: 978-1-80117-636-1 (Online)
ISBN: 978-1-80117-638-5 (Epub)
Contents
| List of Figures and Tables | vii | |
| About the Authors | ix | |
| 1. | Introduction | 1 |
| Importance of Mindfulness for the Tourism Industry | 3 | |
| Importance of Mindfulness for Tourism Research | 4 | |
| The Structure of the Book | 5 | |
| 2. | Foundations of Meditative Mindfulness | 7 |
| Key Definitions and Approaches to Mindfulness | 7 | |
| Mindfulness as a State or Trait | 8 | |
| Mindfulness as an Intervention | 10 | |
| Philosophical and Religious Backgrounds – from History to Science | 11 | |
| Socio-cognitive Concept of Mindfulness | 14 | |
| Technology-assisted Mindfulness | 16 | |
| Commodification of Mindfulness | 19 | |
| Criticism of Mindfulness | 20 | |
| 3. | Mindfulness and Tourism | 23 |
| Drivers of Mindfulness in the Tourism Domain | 23 | |
| Mindful Tourist Defined | 29 | |
| Understanding Characteristics of Meditators | 31 | |
| Mindful Tourists and Mindful Consumption | 32 | |
| Mindful Tourists and Tourism Marketing | 33 | |
| Mindful Travel as Evidence of Mindfulness Applications in Tourism | 36 | |
| Mindfulness Practices in Hospitality Services | 38 | |
| Mindfulness Interventions During Travel | 41 | |
| Mindfulness in Museums | 43 | |
| Inhibitors of Mindfulness in Tourism Settings | 46 | |
| 4. | Exploration of the Mindful Tourism Experience | 49 |
| Tourist Experience and Mindfulness | 49 | |
| The Framework for the Co-creation of Mindful Tourism Experiences | 51 | |
| The Inputs of Tourists into the Co-creation of Mindful Tourist Experiences | 54 | |
| The Inputs of Tourism Providers into the Co-creation of Mindful Tourist Experiences | 57 | |
| Approaches to Embrace Mindfulness When Co-creating Tourist Experiences | 63 | |
| 5. | Transformational Power of Mindful Tourism Experiences | 69 |
| Individual and Organisational-level Outcomes of Mindful Tourism Experiences | 69 | |
| Society-level Transformation: Mindfulness as a Path Towards Sustainability | 72 | |
| Loneliness and Solitude in Tourism Experiences: the Transformative Role of Mindfulness | 73 | |
| Mindfulness as a Coping Strategy During and After the COVID-19 Pandemic | 76 | |
| 6. | Conclusion | 81 |
| Possible Roles of Mindfulness in Future Tourism Development | 82 | |
| Further Research Agenda | 84 | |
| References | 89 | |
| Index | 127 | |
List of Figures and tables
Figures
| Fig. 1. | Elements of Design Features for a Mindfulness-based Intervention. Source: Authors based on Van Dam et al. (2018) | 11 |
| Fig. 2. | A Front Cover of the Book Walden (on the Left) and a Scene from the Walden Pond © Public domain in the USA (left); ©AlizadaStudios, iStock (right) | 12 |
| Fig. 3. | Comparison of Meditative and Socio-cognitive Concepts of Mindfulness. Source: Authors’ own compilation based on Chen et al. (2017a) | 15 |
| Fig. 4. | Pre-recorded Meditations on a Smart Home Speaker © Uglješa Stankov, 2022 | 17 |
| Fig. 5. | Typical Features of Mindfulness Applications. Source: Authors’ own compilation based on Mani and et al. (2015) | 18 |
| Fig. 6. | A Map of the Mindfulness Trail in the Park of Munsbach Castle © Centre pour le développement socio-émotionnel (CDSE) | 27 |
| Fig. 7. | A Guest Practicing Meditation in a Luxury Hotel Setting © Ranta Images, iStock | 39 |
| Fig. 8. | The Meditation Station at the Inhabit Hotel © Nicholas Worley, Inhabit Hotel, 2022 | 41 |
| Fig. 9. | A Passenger Practicing Mindfulness Meditation During a Flight © petrenkod, iStock | 43 |
| Fig. 10. | A Visitor Contemplating Artworks in an Art Museum © Dan Comaniciu, iStock | 46 |
| Fig. 11. | Tourists at the Beach of Balangan (Bali, Indonesia) Practicing Meditation and Yoga © PanareoFotografia, iStock | 48 |
| Fig. 12. | Dimensions of a Mindful Tourist Experience. Source: Authors’ own compilation based on Chen et al. (2017a) | 50 |
| Fig. 13. | Components of Mindful Tourism Experience Co-creation. Source: Authors’ own contribution | 54 |
| Fig. 14. | A Passenger Practicing Mindfulness Meditation at the Airport © LightFieldStudios, iStock | 57 |
| Fig. 15. | Surface Act as a Problematic Practice for Frontline Workers © fizkes, iStock | 62 |
| Fig. 16. | A Promotional Poster for Recal Travel © Recal Travel, 2022 | 65 |
| Fig. 17. | Breathing Exercises are a Standard Feature of a Smartwatch © Uglješa Stankov, 2022 | 66 |
| Fig. 18. | A Solo Traveller Practicing Mindfulness Meditation at Guincho Beach, near Cascais, Portugal © Uglješa Stankov, 2021 | 76 |
| Fig. 19. | A Tourist Takes Off a Face Mask to take a Deep Breath in the Forest © iStock | 78 |
| Fig. 20. | Basic Mindfulness Skills and Examples of their Relevance for the Pandemic Context in Tourism. Source: Authors’ own compilation based on Stankov and Filimonau (2021) | 79 |
Tables
| Table 1. | Mindfulness Measures | 9 |
| Table 2. | Standardised Mindfulness-Based Interventions | 10 |
| Table 3. | Basic Mindfulness Skills and Examples of Their Relevance for the Tourism Domain | 52 |
About the Authors
Uglješa Stankov is a Full Professor at the Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad. His main research areas are the strategic role of information technology in tourism and mindful tourist experiences. He actively cooperates with researchers and professional organisations from around the world and participates in several international projects. He has published more than 160 scientific papers and four books.
Ulrike Gretzel is a Senior Fellow at the Center of Public Relations, University of Southern California and serves as Director of Research at Netnografica. She received her Ph.D. in Communications from the University of Illinois at Urbana-Champaign. Her research focusses on the impact of technology on human experiences and the structure of technology-mediated communication. She studies social media marketing, influencer marketing and the emerging reputation economy, as well as smart tourism development, technology adoption in tourism organisations, tourism in technological dead zones, and the quest for digital detox experiences.
Viachaslau Filimonau is a Member of Academic Staff in the School of Hospitality and Tourism Management, University of Surrey, Guildford, the UK, and Hotelschool the Hague, the Netherlands. He has a multidisciplinary academic background which combines social sciences and natural sciences disciplines. In broad terms, his research interests revolve around the topic of (more) sustainable tourism and hospitality operations. In particular, this includes work on the social element of sustainability, such as mindfulness and ‘green’ human resources management, and the environmental element of sustainability, such as solid waste and carbon footprint management.