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Prelims

Counterfeiting and Fraud in Supply Chains

ISBN: 978-1-80117-575-3, eISBN: 978-1-80117-574-6

Publication date: 16 September 2022

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(2022), "Prelims", Soucie, S. and Peštek, A. (Ed.) Counterfeiting and Fraud in Supply Chains, Emerald Publishing Limited, Leeds, pp. i-xix. https://doi.org/10.1108/978-1-80117-574-620221013

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Emerald Publishing Limited

Copyright © 2022 Sanda Soucie and Almir Peštek. Published under exclusive licence by Emerald Publishing Limited

Half Title Page

Counterfeiting and Fraud in Supply Chains

Title Page

Counterfeiting and Fraud in Supply Chains

Edited by

Sanda Soucie

University of Zagreb, Croatia

And

Almir Peštek

University of Sarajevo, Bosnia and Herzegovina

United Kingdom – North America – Japan – India – Malaysia – China

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Emerald Publishing Limited

Howard House, Wagon Lane, Bingley BD16 1WA, UK

First edition 2022

Editorial matter and selection © 2022 Sanda Soucie and Almir Peštek.

Individual chapters © 2022 The authors.

Published under exclusive licence by Emerald Publishing Limited.

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A catalogue record for this book is available from the British Library

ISBN: 978-1-80117-575-3 (Print)

ISBN: 978-1-80117-574-6 (Online)

ISBN: 978-1-80117-576-0 (Epub)

List of Figures

Chapter 1
Figure 1. Number of Publications per Decade.
Figure 2. The Most Productive and Most Cited Journals.
Figure 3. The Most Productive Societies.
Figure 4. Author Co-citation Network in Counterfeiting Products and Goods Research.
Figure 5. Keyword Co-occurrence Map.
Figure 6. Temporal Overlay of Keywords in the Network.
Chapter 2
Figure 1. Typology of Different Forms of Counterfeiting (Full Fakes; Original Packaging Refills, Non-Compliant Materials, Product Overruns), as Well as Imitations and Brand Squats.
Figure 2. A Well-Known Brand Champagne (Left-Hand Side) and Imitations (Middle- and Right-Hand Side).
Figure 3. Relative Frequency of Commodities in Counterfeit Incident Reports in the Decernis Food Fraud Database (Decernis, 2021), n = 242 Reported Incidents.
Figure 4. Geographical Distributions of Counterfeit Foods at Continent Level for Produced Location (Upper Graph, n = 221) and Distributed Location (Lower Graph, n = 183).
Chapter 3
Figure 1. Consumer Familiarity With Food Fraud.
Figure 2. Consumer Concerns About Food Fraud.
Figure 3. Consumer Attitudes About the Risk of Counterfeiting or Food Fraud for Different Product Categories.
Chapter 4
Figure 1. The Three Elements Affecting Fraud Vulnerability.
Figure 2. Aggregated Radar Chart for All Interviewed Organic Marketing Channel Members.
Chapter 5
Figure 1. Systematic Literature Review Analysis.
Figure 2. Number of Identified Papers Associated With Term ‘Food Fraud’ for Period 2017–2021.
Figure 3. Publisher/Institution That Address Food Fraud Issue Mostly (Left Side) and Country of Origin of Such Studies (Right).
Figure 4. Citation Network Among the Selected Studies.
Figure 5. Food Integrity and Risks Associated With Food System.
Figure 6. Food Fraud Prevention Framework.
Chapter 6
Figure 1. Volume of International Trade in Goods, 2015Q1–2022Q4 (Index, 2015 = 100).
Chapter 7
Figure 1. E-commerce Platforms Removals (Advertisement, Auction Pages).
Figure 2. Removed Infringements on E-commerce Platforms by Type in 2020.
Figure 3. Infringements by Region in 2020.
Figure 4. Reported and Removed Website.
Figure 5. Country of Origin of the Internet Service Provider of Infringing Websites in 2020.
Figure 6. Social Media and Apps Removed.
Figure 7. Removed Social Media Links by Social Platform in 2020.
Chapter 8
Figure 1. Main Factors Impinging on Anti-Counterfeiting Criminal Law in Tanzania.
Chapter 9
Figure 1. Variables Used in Confirmatory Factor Analysis.
Chapter 10
Figure 1. Frequency of Purchasing CFP (%) of ‘Buyers’.
Figure 2. Shopping Channels for Purchasing CFP (%) of ‘Buyers’.

List of Tables

Chapter 1
Table 1. Most Productive and Most Cited Authors in a SCOPUS Sample of Articles.
Table 2. Most Cited Documents in the SCOPUS Sample.
Table 3. Most Highly Co-cited Documents in the Counterfeiting Products and Goods Literature.
Chapter 2
Table 1. Ranking of Industry Segments According to Perceived Vulnerability (High to Low) to Counterfeiting.
Chapter 3
Table 1. The Food Fraud Matrix – With Examples of the Cause of a Risk.
Table 2. Socio-Demographic Characteristics of the Respondents.
Table 3. Consumer Familiarity With Fraud-Related Incidents.
Table 4. Product Categories by Origin and Likelihood of Food Fraud – Opinion of Consumers.
Table 5. Consumer Evaluation of Each Organisation's Effectiveness in Protecting Against Food Fraud.
Chapter 4
Table 1. Overview of Different Food Fraud Types.
Table 2. Observed Organics Marketing Channel Members.
Table 3. The Three Key Elements and Adapted 34 Fraud Factors.
Table 4. Fraud Factors Related to Opportunities, Motivations and Control Measures.
Chapter 5
Table 1. Food Fraud Economic Loses.
Table 2. Industry 4.0 Benefits and Main Drivers.
Chapter 6
Table 1. Counterfeiters' Actions and Their Attributes.
Table 2. Types of Counterfeiting.
Chapter 8
Table 1. Counterfeit Goods in Tanzania's Markets.
Table 2. Major Drivers of the Counterfeit Goods Trade in Tanzania.
Table 3. Main Negative Effects of the Counterfeit Goods Trade in Tanzania.
Table 4. The Main Anti-Counterfeiting Statutory Laws in Tanzania.
Chapter 9
Table 1. Characteristics of the Respondents.
Table 2. Monthly Income for Employed and Self-Employed Respondents.
Table 3. The Measurement Model for Sample.
Table 4. Construct Reliability, Convergent Validity and Discriminant Validity.
Chapter 10
Table 1. Demographic Characteristics – Purchasing CFP.
Table 2. Purchasing Characteristics of ‘CFP’ Buyers in Terms of Gender and Age.
Table 3. Reasons/Motives for Buying CFPs in Terms of Gender and Age.
Table 4. The Strongest Correlation Coefficients for Reasons/Motives of Purchasing CFPs.
Table 5. Reasons/Motives for Not Buying CFPs in Terms of Gender and Age.
Table 6. The Strongest Correlation Coefficients for Reasons/Motives of Not Purchasing CFPs.
Chapter 11
Table 1. Perception of the Counterfeit Product.
Table 2. Most Frequently Counterfeited Products.
Table 3. Kinds of Counterfeit Products Purchased by the Respondents.
Table 4. Factors for Distinguishing Between Counterfeit and Original Products.
Table 5. Products for Which the Respondents Believe That It Makes No Difference for Them Whether They Are Originals or Counterfeits.
Table 6. Place of the Purchase of Counterfeit Products.
Table 7. Reasons for Purchasing Counterfeit Products.
Table 8. Respondents' Attitudes Toward Counterfeit Products.
Table 9. Respondents' Attitudes Toward the Effect of Counterfeit Products.
Table 10. Respondents' Attitude Toward Purchasing Counterfeit Products.

List of Contributors

Dušanka Bošković University of Sarajevo, Bosnia and Herzegovina
Lintianxiang Chen Wageningen University and Research, The Netherlands
Đorđe Ćuzović Novi Sad School of Business, Serbia
Sreten Ćuzović University of Niš, Serbia
Anika Dick Wageningen University and Research, The Netherlands
Aleksa Dokić University of Belgrade, Serbia
Sara W. Erasmusa Wageningen University and Research, The Netherlands
Josip Juračak University of Zagreb, Croatia
Ajša Katica University of Sarajevo, Bosnia and Herzegovina
Irena Kikerkova Ss. Cyril and Methodius University in Skopje, Faculty of Economics – Skopje, North Macedonia
Ljuben Kocev Ss. Cyril and Methodius University in Skopje, Faculty of Economics – Skopje, North Macedonia
Jasna Kovačević University of Sarajevo, Bosnia and Herzegovina
Elena Makrevska Disoska Ss. Cyril and Methodius University in Skopje, Faculty of Economics – Skopje, North Macedonia
Željka Mesić University of Zagreb, Zagreb
Eugene E. Mniwasa The Institute of Finance Management, Tanzania
Alen Mujčinović University of Sarajevo, Bosnia and Herzegovina
Felix Adamu Nandonde Sokoine University of Agriculture, Tanzania
Aleksandra Nikolić University of Sarajevo, Bosnia and Herzegovina
Almir Peštek University of Sarajevo, Bosnia and Herzegovina
Goran Petković University of Belgrade, Serbia
Saskia M. van Ruth Wageningen University and Research, The Netherlands
Svetlana Sokolov Mladenović University of Niš, Serbia
Sanda Soucie University of Zagreb, Croatia
Katerina Toshevska-Trpchevska Ss. Cyril and Methodius University in Skopje, Faculty of Economics – Skopje, North Macedonia
Dubravka Užar University of Novi Sad, Serbia

Preface

The book Counterfeiting and Fraud in Supply Chains is dedicated to the explanation of reasons for the growth and popularity of counterfeiting and fraud among consumers and the economic and social impact of counterfeiting.

Counterfeiting is an increasing global problem, and almost every country in the world is facing the trade in counterfeit products. Globalisation, growth of world commerce, new markets and technology development (including e-commerce platforms) have contributed to the growth of the phenomenon of counterfeiting.

Counterfeiting affects a wide range of industries, from the pharmaceutical industry, electronics and electrical equipment industry, clothing and footwear, to food, cosmetics and luxury products industries. Counterfeiting products can often be dangerous, posing health, privacy and safety risks. Consumers that buy counterfeit products, due to their low prices compared to originals, are often exposed to serious health risks as counterfeit products are not subject to the regulatory standards and production norms that govern legitimate products.

Besides, counterfeiting has an unfavourable effect on legitimate manufacturers, as well as on the national and international economy. Companies face competitors that steal their intellectual property without paying taxes, lost revenues and productivity. On the other hand, governments have a reduction in tax revenues, fewer funds for public goods like schools, hospitals, roads and other basic infrastructure that in turn stimulate job growth. Consequently, it leads to unemployment and greater levels of crime.

The book consists of 11 chapters where readers can find theoretical explanations of counterfeiting and fraud, supported by empirical and practical explanations in the cases of different countries. Thus, we hope that it will serve as a basis for others to extend the research and provide some new insights into this area. This book can be considered as a theoretical and practical framework on this important topic showing implications and concrete recommendations to deal with counterfeiting and fraud.

We express sincere thanks to all our contributors from different countries for their individual and collaborative work in providing important information and diligently completing this project on time. We are also thankful to the reviewers who carefully and timely reviewed the manuscript.

Editors

Sanda Soucie and Almir Peštek

Acknowledgements

For helpful suggestions as reviewers of the chapters of this book, we are especially grateful to the following reviewers:

Marija Cerjak, University of Zagreb, Faculty of Agriculture, Croatia

Merima Činjarević, University of Sarajevo, School of Economics and Business, Bosnia and Herzegovina

Alica Grilec, Higher Colleges of Technology, Fujairah, United Arab Emirates

Amra Kožo, University of Sarajevo, School of Economics and Business, Bosnia and Herzegovina

Marko Kukanja, University of Primorska, Turistica Portoroz, Slovenia

Helena Nikolić, University of Zagreb, Faculty of Economics and Business, Croatia

Mirko Palić, University of Zagreb, Faculty of Economics and Business, Croatia

Ivana Plazibat, University of Split, University Department of Professional Studies, Croatia

Edyta Rudawska, University of Szczecin, Poland

Ivana Štulec, University of Zagreb, Faculty of Economics and Business, Croatia

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