Understanding Factors Behind Consumption of Counterfeit Goods in Developing Economy

Abstract

The purpose of the present chapter was to answer the research question which states; what are the factors that influence consumers to buy counterfeited smartphones in developing economies with the case of Tanzania. The study employed a convenience sampling technique and collected 200 questionnaires in Dar es Salaam region, Tanzania. The study employed Sharma and Chan (2011) previously developed Scale on consumers' preference to counterfeited products and 20 itemised Likert scale was used. Data were analysed by using confirmatory factors analysis (CFA). In general, the models were rejected, which suggest that factors such as ethics, social status and attitude are not significant in influencing consumers to purchase counterfeited mobile phones in developing economies. Areas for further research were provided.

Citation

Nandonde, F.A. (2022), "Understanding Factors Behind Consumption of Counterfeit Goods in Developing Economy", Soucie, S. and Peštek, A. (Ed.) Counterfeiting and Fraud in Supply Chains, Emerald Publishing Limited, Leeds, pp. 205-218. https://doi.org/10.1108/978-1-80117-574-620221009