Prelims

Editors

Elodie Gentina is an Associate Professor of Marketing at IESEG School of Management in France. Her principal research interests lie in Generation Z and consumer behaviour/management. She is the author of two books on Generation Z (Dunod). She has published many articles on Generation Z in Journal of Business Research, Journal of Business Ethics, Information and Management, and Computers and Education. She regularly presents papers at international conferences, including Europe, United States, and Asia-Pacific. She is also the CEO E&G Consulting Group, specialising in Generation Z (Management). She acts as a consultant to numerous companies on management, Human Resource issues.

Emma Parry is a Professor of Human Resource Management and Head of the Changing World of Work Group at Cranfield School of Management in the United Kingdom. Her research interests focus on the impact of the changing context on work, the workplace, and the workforce, specifically the influence of national context, changing workforce demographics, and technological advancement. She has published several books and numerous peer reviewed articles in these areas, including several that focus on generational diversity. She is a Fellow of the British Academy of Management, an Academic Fellow of the Chartered Institute of Personnel and Development, and an Honorary Fellow of the Institute for Employment Studies, as well as a Visiting Fellow at Westminster Business School.

Chapter Authors

Muhamad Irfan Agia is a Consumer Psychologist who holds a Master’s Degree in Economic and Consumer Psychology from Leiden University, Netherlands. He applies insights from psychology and behavioural economy to better understand consumer behaviour, decision-making, and behaviour change.

Nisreen Ameen is a Lecturer in Marketing at Royal Holloway, University of London. Her research interests include digital marketing, human–computer interaction, consumer behaviour, artificial intelligence enabled customers service, security and ethics of retailers use of consumers’ data, digital education, and e-business and technology adoption.

Amitabh Anand is an Assistant Professor at SKEMA Business School, Université Côte d’Azur, France. His research interests are in human behaviour in a multidisciplinary context and discovering new ways to perform scientific reviews and has won several awards in research. Furthermore, his works are published in leading management journals and he is also part of the editorial advisory/review board of Management Decision and Employee Relations.

Adilla Anggraeni is currently a Faculty Member of Binus Business School, Bina Nusantara University International Undergraduate Programme. She received her doctoral degree from the University of Indonesia. Her research interests include consumer behaviour, retail management, tourism marketing, and luxury branding. She has published several articles in International Journal of Business and Information Management, Pertanika Social Science, as well as International Journal of Online Marketing.

Ryan Brading is an Assistant Professor at the College of Management, National Sun Yat-sen University, Kaohsiung, Taiwan. During his PhD research in the Ideology of Discourse Analysis Programme, University of Essex, England, he was trained as a political scientist. He also learned business management skills during his postgraduate studies at Royal Holloway, University of London. His publications and research interests are about populist practices, student movements, youth’s apolitical attitude distrust of traditional party politics, and ambitions.

Shaheema Hameed is an Assistant Professor (Management), Banasthali Vidyapith, India. Her doctoral research focussed on the managerial competencies of the Generation Z. She has presented her research work in various national and international forums. Her areas of specialisation are human resource management, organisational behaviour, and business communication.

Zahrotur Rusyda Hinduan or Rosie is an Associate Professor at the Faculty of Psychology Universitas Padjadjaran, Bandung, West Java, Indonesia. She received her PhD degree from the Department of Work and Social Psychology, Maastricht University, The Netherlands. Her research areas focus on the behaviours of young people in work and health settings as well as the behavioural intervention. She has also demonstrated history of working in the higher education management.

Jiyoung Hwang is an Associate Professor of Marketing at Bryan School of Business and Economics, University of North Carolina at Greensboro, United States. She holds her PhD in Retailing and Consumer Studies from Ohio State University and MS in International Retailing from Michigan State University. Her research interests include the impact of cross-cultural consumer behaviours and global branding. She has published articles in European Journal of Marketing, Journal of Business Research, Journal of Small Business Management, and Journal of Services Marketing, among others. She also wrote a book, The Future of Retail Business: How Technology Has Reshaped Consumption.

Ahmad Jamal is a Reader in Marketing and Strategy, and the Deputy Head of Section, Learning, and Teaching (Marketing) at Cardiff University Business School, United Kingdom. His research interests include exploring the interplay among culture, ethnicity and consumption in offline, and online digital contexts. His work has appeared in scholarly journals such as Journal of Business Research, European Journal of Marketing, or Information Systems Frontiers. He is the co-author for Routledge Companion to Ethnic Marketing. He has presented his work at many international conferences across the world.

Yunus Kalender is an undergraduate student in the Department of Business Administration, TOBB University of Economics and Technology, Ankara, Turkey. He is continuing his education with specialisation on marketing and consumer behaviour. He intends to pursue his academic career in the same field. At the same time, he engages in assisting business projects by collecting and analysing data and guiding start-up firms build their marketing and branding plans. His main research interests include the interaction between and among consumers and markets. For instance, he is working on a research project on how consumers build romantic relationships or develop relationship habits by utilising consumption objects and services available on the market.

Ghazala Khan, PhD, is a Lecturer at Monash University Malaysia. She has over 23 years in tertiary education in Malaysia. She has won numerous teaching awards including the Best Lecturer Award for School of Business under the Monash University Student Association. Her research interests lie in Islamic marketing, consumer socialisation, and pedagogy. She has presented her work at numerous international conferences and published in international refereed journals, such as Journal of Islamic Marketing and International Journal of Business and Globalisation.

Vimala Kunchamboo, PhD, is a Lecturer at Monash University Malaysia in the Marketing Department. Her research interest focusses on consumer behaviour and marketing, specifically on areas related to sustainable consumption and self-identity. She has research manuscripts published in some of the top marketing journals and conferences such as Journal of Business Research and The Association of Consumer Research.

Meera Mathur is a Professor (Management) at MLS University, Udaipur, India. She has a vast teaching and research experience of over 20 years. Her research papers have been presented at various conferences and seminars and are published in reputed national and international journals. Her research interests are human resource management, consumer behaviour, and environmental sustainability.

Hoa Phuong Nguyen is a Lecturer in the Department of Publication and Distribution, Hanoi University of Culture, Vietnam. She has completed her Master in Management in University of Technology in Vietnam and has over 18 years of teaching experience. Her specialisation is applied mathematics and business strategy. She is active in consulting and training for various businesses in the nation. Her research area concerns market analyses and pricing methods for technology products in Vietnam. She has co-authored several ministry-funded applied research projects and book chapters for local university’s press.

Linh Hoang Nguyen is a Lecturer at Hanoi Open University, Faculty of Tourism, Vietnam. He has completed his Master in Management at IESEG School of Management and is currently pursuing his PhD degree in University of Lille, France. His doctoral dissertation addresses advertising efficiency in smartphone. His research interest lies in the behaviours of Vietnamese consumers in a modern context, especially in digital communication and green consumption. He has published in various international academic journals and presented his work at several international conferences, such as Young Consumers, OMEE, Macro Marketing Conference, and CERR.

Mototaka Sakashita is a Professor of Marketing at Graduate School of Business Administration, Keio University and Keio Business School, Japan. He obtained his PhD from Kobe University (Japan) in 2004 and worked at Sophia University (Japan) as an Assistant Professor from 2004 to 2007. He has been a Faculty Member at Keio University since 2007. He was a Research Fellow of the Retail Analytics Council at Northwestern University from 2015 to 2018, and has been a research affiliate of the Spiegel Digital & Database Research Center at Northwestern University since 2018. He serves as an editorial board of International Journal of Marketing & Distribution since 2019. His research interests include consumer behaviour, retail management, brand management, and integrated marketing communications.

Berna Tarı-Kasnakoğlu is an Associate Professor of Marketing at TOBB University of Economics and Technology, Ankara, Turkey. She is a Consumer Behaviour Researcher in Turkey. She obtained her PhD degree in Marketing from Bilkent University, where she focussed on the (medical) consumption of aesthetic surgery and qualitative research methodologies. Her research interests particularly focus on patient–consumer behaviour, co-creation, and service relationships.

Fandy Tjiptono is currently a Senior Lecturer at the School of Marketing and International Business, Victoria University of Wellington (VUW), New Zealand. Prior to joining VUW, he was an Academic Staff at Monash University Malaysia. His main research interest is consumer behaviour and marketing practices in Southeast Asia. His research has been published in several reputable journals such as Journal of Business Ethics, European Journal of Marketing, and Journal of Retailing and Consumer Services, among others.

Meltem Türe is a Senior Lecturer in Marketing at Royal Holloway, University of London, United Kingdom. She received her PhD in Marketing from Bilkent University in Turkey. Her research interests involve sustainability and waste, value, ethical consumption, and ideology. She has published her work in journals such as Journal of Consumer Research, Journal of Business Research, Consumption Markets & Culture, and Marketing Theory as well as in edited book chapters. She has been teaching marketing courses including marketing principles, consumer behaviour, ethical marketing, research writing, and marketing research at undergraduate and graduate levels.

Ying Wang is an Assistant Professor of Economics at the School of International Economics and Trade at Jiangxi University of Finance and Economics, Nanchang, China. Her research focusses on culture and trade. Her work has appeared in prestigious academic journals in China, such as Journal of International Trade and Contemporary Finance and Economics. She also has published a monograph titled Research on the Cultural Trade Policy of China.

Zhiyong Yang is a Professor of Marketing and Department Head of the Department of Marketing, Entrepreneurship, Sustainable Tourism and Hospitality at the University of North Carolina Greensboro. His research focusses on consumer decision-making. His work has appeared in over 30 journals, including the Journal of Marketing, Journal of Consumer Research, and Journal of the Academy of Marketing Science. His research has been funded by Statistics Canada, FQRSC Canada, and NSF China. He serves on the guest editorship and the editorial review boards of several reputed journals. He also received competitive research awards from Harvard Center for Risk Analysis, the University of Texas-­Arlington, and Cardiff University.

Ewe Soo Yeong is a Lecturer at Monash University Malaysia. Her specialties lie in consumer psychology and experimental research methods. Her current research interest is in consumer decision making, specifically irrational behaviour in decision making. Her other areas of research interest include information processing and message framing. Her multidisciplinary training in economics, finance and marketing is particularly useful when solving research problems. Her work has been published in respected journals such as Marketing Intelligence and Planning and Journal of Behavioral Finance.

Melannie Zhan is a Part-Time Lecturer. She received her PhD in Communication and MSocSc in Media Management at Hong Kong Baptist University. Her research areas mainly lie in the field of advertising, health communication, and strategic marketing communication. In particular, she examines the message framing effects, health communication campaigns, and motivational effectiveness relating to self-regulation. Her research publications are in PR magazine (Germany) and International Journal of Human Movement and Sports Sciences. Before she joined academia, she worked in the advertising profession in Hong Kong for more than six years.