Generation Z in Taiwan: Low Salaries, ‘Little Happiness’, and a Social-Media World in the Mix

Abstract

Diversity and uncertainty summarise Taiwan’s Generation Z. Diversity because the background of fewer than 3.4 million Taiwanese, which is less than 20% of the overall population, cannot be included in a ‘one-fits-all’ category. As a sovereign nation, Taiwan has developed through various cultural, economic, and political stages. Democratic freedom has given the Taiwanese the right and terrain to de-Sinicise their homeland and politically construct ‘Taiwanese Consciousness’. These points are essential, because this is the societal fabric given to Generation Zers. Apart from national identity, this chapter illustrates the uncertainties that Generation Zers are facing in relation to education, job opportunities, and living standards. It is suggested that conditions are easier for those that have received ‘superior’ education and have enjoyed family-economic support. Their consumer behaviour, Generation Z in the workplace, as well as voters are also carefully analysed in this chapter.

Citation

Brading, R. (2020), "Generation Z in Taiwan: Low Salaries, ‘Little Happiness’, and a Social-Media World in the Mix", Gentina, E. and Parry, E. (Ed.) The New Generation Z in Asia: Dynamics, Differences, Digitalisation (The Changing Context of Managing People), Emerald Publishing Limited, Leeds, pp. 71-85. https://doi.org/10.1108/978-1-80043-220-820201008