Index
Barrie Gunter
(University of Leicester, UK)
Gambling Advertising: Nature, Effects and Regulation
ISBN: 978-1-78769-924-3, eISBN: 978-1-78769-923-6
Publication date: 9 April 2019
This content is currently only available as a PDF
Citation
Gunter, B. (2019), "Index", Gambling Advertising: Nature, Effects and Regulation, Emerald Publishing Limited, Leeds, pp. 193-200. https://doi.org/10.1108/978-1-78769-923-620191011
Publisher
:Emerald Publishing Limited
Copyright © 2019 Emerald Publishing Limited
INDEX
Accessibility of gambling
, 3–4, 22
Adaptation
, 79–81
Adaption
, 33, 153
Addiction to gambling
, 36, 120
Addictive behaviour management
, 126
Adolescents
, 99
problem gamblers
, 12
‘Adult fun’ defence
, 11
Adults
about gambling advertisements
, 92
studies with
, 91–92
Adverse health consequences
, 125
Advertisements
, 41, 81, 116, 133
Advertisers
, 42, 61–62
Advertising
, 14, 17, 19–20, 103, 133, 143–144, 154
awareness
, 90–91
bans
, 76, 84
effects
, 103–104
effects and gambling experiences
, 103–104
estimating impacts of
, 116–117
expenditure
, 70–71
exposure
, 106
literacy
, 17
platforms
, 147
regulations
, 85
regulators
, 36
restrictions
, 121, 151–156
role in problem gambling
, 115–116
Advertising Association
, 17
Advertising Code of Loto Quebec
, 149
Advertising Standards Authority (ASA)
, 14, 135, 145
banned gambling advertisement
, 137
‘Affiliate programmes’
, 50
Alcohol
, 13, 153
advertisements
, 96
Alcohol advertising
effects of
, 17
research
, 71–73
studies
, 72
Alcohol consumption
, 36, 117
counter-advertising in
, 124–128
American Association of Advertising Agencies
, 18
Amusement arcades
, 22
Animation in gambling promotions
, 8–9
Anti-gambling campaigns
, 120
Appeal types
, 114, 121
Arcades
, 39
Array of manipulative techniques
, 127
Attention-grabbing lottery advertising
, 38
Attractive female spokespersons and demonstrators
, 51
Attractive lottery advertising
, 38
Attributed advertising effects
, 87, 94–99
Audience perception
, 63–65
Australia gambling
, 147
Australian Commercial Television Industry Code of Practice
, 147
Australian gamblers
, 30
Australian research
, 46
Availability
, 79–81, 153–154
heuristic
, 108, 127
Awareness
, 52, 61, 113
brand
, 82
consumers’
, 22, 105–106
of gambling advertising
, 90–91, 113
public
, 78
Banning gambling advertising
, 124
Bans
comprehensive advertising bans
, 76–78
of gambling advertising
, 86
Barcelona Online Casino
, 98
Bars and clubs
, 22, 39
Behaviour change interventions
, 125
Behavioural effects
, 87, 94, 96
Behavioural phenomena
, 157
Bet365
, 8
Betting
bet types
, 114
firms
, 49
shops
, 22, 24
Betting and Gaming Act (1960)
, 20
Bingo games
, 24
Brand advertisers
, 61–62
Broadcast advertising of gambling games
, 134, 145
Bwin Interactive Entertainment
, 129
Calling people to action
, 81–82
Canadian researchers
, 45
Cartoon characters, use of
, 9, 11–12, 14, 99
Casino City Directory
, 50
Casinos
, 22, 39, 79, 103–104, 131
games
, 24, 32
Cause–effect
hypotheses
, 139
relationships
, 96
Celebrity
endorsers
, 61
power
, 9–10
role-models
, 51
sports personalities as endorsers of gambling games
, 60–62
Central processing
, 155–156
of advertising message
, 82
‘Challenge’ of gambling
, 124
Children
exposure to gambling promotions
, 92
perceptions
, 93
response to gambling advertising
, 91–92, 99
Cinema advertising
, 76
Closed market
, 142
Codes of practice
, 122, 134, 136, 144
for gambling advertising
, 128, 145–149
Coding frame
, 43
Cognitive processes
, 138–139
Commercial advertising
, 19
Communications
literacy
, 126
technologies
, 22, 82
Communications Act
, 134
Consumers
, 71, 156
behaviour
, 106
involvement
, 108
literacy
, 101
need
, 157
Consumption change model
, 32
Content analysis
, 43
Counter-advertising
, 119
in alcohol, food and tobacco fields
, 124–128
Counter-gambling campaigns
, 120
independent efforts
, 130–131
industry efforts
, 129–130
Creative marketing of gambling
, 57–59
Cross-sectional panel studies
, 71, 72
Cue exposure theory
, 113–115
Cultural context of gambling advertising
, 144–145
Daily Keno
, 90
Demographic
attributes
, 123
identifiers
, 42
Diagnostic screening instruments
, 33
Digital communications technologies
, 18, 22, 157
Disordered gambling
, 25
Dispositions to gambling
, 105–106
Econometric studies of gambling advertising
, 79
Economic efficiency of gambling advertising
, 79
Educational campaigns
, 125
social marketing campaigns
, 130
Effective behaviour change model
, 120
Embedded advertising
, 47
Emotional framing techniques
, 94
Emotional themes
, 46
English Premier League
, 55
Entertainment-oriented formats
, 88
‘Escape’
, 124
European Commission
, 2
European Union
, 140
Excess gambling
, 5
Excitement
, 124
Exposure to gambling advertising
, 89–90
Eye-tracking technology
, 100
Facebook
, 60, 127
First Amendment
, 134
Fluffy Favourites
, 7, 136, 138
Food field, counter-advertising in
, 124–128
Football clubs
, 9
Football pools
, 24
Free-to-play simulated gambling games
, 8
Frequency counts
, 42
Gamblers
, 4, 64–65, 80, 97, 113, 124
thought processes
, 14–15
‘Gamblification of sports’
, 54
Gambling
, 10, 19, 31, 128, 141, 143, 150
advertisers
, 44, 51, 127
behaviour
, 8, 24, 106–107
companies
, 9
experiences
, 103–104
firms
, 129, 139
gambling-specific prevention programmes
, 121
games
, 22, 26, 39–41, 108–109
industry
, 24, 33
internet
, 21–22
internet and problem
, 27–29
laws
, 21
legislation
, 20, 134–135
liberalisation
, 20–21
operators
, 53–54, 57, 60
organizations
, 8
participation
, 88
prevalence of problem
, 26–27
prevalence of youth
, 22–23
problem
, 23–26
and related skills workshops
, 121
simulated and youth
, 29–30
solutions
, 31–33
therapy
, 113
Gambling Act (2005)
, 20, 145
Gambling advertisements
, 44, 53–54, 153
adults about
, 92
in Canada
, 149
in China
, 149
in Malaysia
, 149
perceptions
, 91–92
in Singapore
, 147–149
young people about
, 93–94
Gambling advertising
, 1, 6, 9, 18, 35, 78, 87–88, 133–134, 141, 157
accessibility of gambling
, 3–4
advertising role in problem gambling
, 115–116
animation in gambling promotions
, 8–9
appeals to young people
, 51–52
bans
, 85
celebrity power
, 9–10
codes of practice
, 145–149
concerns about industry practices
, 15–18
counter-advertising in alcohol, food and tobacco fields
, 124–128
counter-gambling campaigns
, 129–131
discovering risk factors in
, 121–122
and dispositions to gambling
, 105–106
effects of
, 119
finding fault in internet gambling
, 122–124
gamblers’ thought processes
, 14–15
gambling advertising and gambling behaviour
, 106–107
gambling and marketing
, 38–41
gambling and problem behaviour
, 111–112
impact of gambling promotions
, 12–14
identifying potential advertising harm
, 36–38
impressions in advertising effects on problem gambling
, 112–113
internet-based projects
, 131–132
measuring volume of advertising
, 41–42
mechanisms of effect
, 113–115
nature
, 42–45
normalising effect of
, 114–115
online gambling advertising
, 48–51
and potential problem behaviour impact
, 110–111
problem gambling
, 119–120
problem gambling
, 4–6
psychological mechanisms underpinning effects
, 107–110
range of interventions
, 120–121
regulators
, 7
research with potentially harmful products
, 104–105
targeting young
, 6–8
on television
, 45–48
volumes and participation levels
, 83–84
young and problem gambling
, 10–11
Gambling Commission
, 2, 9, 136, 145–146
Gambling literacy
advice
, 25
approach
, 124
Gambling Prevalence Survey
, 28
Gambling promotions
, 6, 53
animation in
, 8–9
impact
, 12–14
potential impact mechanisms of
, 81–83
Genesis of gambling
, 116
Genuine gambling
, 23
Globalisation
, 54
Goldsmith research
, 56
Government-sponsored lotteries
, 133
Habitual gambler
, 151
Halo effect
, 138
‘Harm minimisation’ messages
, 130
Harmful consumption
, 32
Health professionals
, 9
Home-based gambling
, 3
Home-based games
, 39
Horse betting games
, 32
Illegal under-age gambling
, 150
Impact attribution
, 63–65
Impressions in advertising effects on problem gambling
, 112–113
In-depth interview studies
, 91
Incentives
, 107
Independent, The
, 2
Independent efforts, counter-gambling campaigns in
, 130–131
Indirect advertising
, 76
Industry Code for Socially Responsible Gambling
, 147
Industry efforts, counter-gambling campaigns in
, 129–130
Industry Group for Responsible Gambling (IGRG)
, 145
Industry practices
, 15–18
Informed policy-making
, 143
Instant games
, 32, 83
Institute for Public Policy Research
, 26
Institutional-level variables
, 68
Inter-coder reliability
, 43
Internet
, 18, 22, 151, 157
gamblers
, 4, 28
internet-based interventions
, 125
internet-based projects
, 131–132
internet-based treatments
, 126
Internet gambling
, 4, 21–22, 25, 27–29, 133
advertising
, 46
fault finding in
, 122–124
provider
, 129
‘Internet-only’ gamblers (IGs)
, 30
‘Jack and the Beanstalk’
, 7, 9, 136, 138
Jungle Book, The
, 13
‘Knowledge’ about gambling
, 113
‘Land-based-only’ gamblers (LBGs)
, 30
Legislative loopholes
, 8–9
Liberalisation of gambling
, 20–21
Limited Ban
, 76–77
Live sports events
, 24
Local community-based interventions
, 125
Lottery/lotteries
, 24, 37–39, 89, 133, 144, 157
advertising
, 107
draws
, 38
gambling
, 38, 107, 153
promotions
, 42
ticket price
, 83
Macro-level variables
, 68
Macro-market effects of gambling advertising
alcohol advertising research
, 71–73
availability and adaptation
, 79–81
consumer behaviour
, 67
econometric studies of gambling advertising
, 79
effectiveness of macro-level interventions
, 85–86
gambling advertising bans
, 85
gambling advertising volumes and participation levels
, 83–84
potential impact mechanisms of gambling promotions
, 81–83
tobacco advertising research
, 73–79
total consumption model
, 69–71
variables in
, 68
Maladaptive response
, 27
Market-level variables
, 68
Marketing
, 38–41
campaigns for gambling
, 88, 114–115
Marketing inducements
, 114
Marketing messages
, 123
Mass media
, 151
promotions
, 127
Media coverage
, 42
Media tracking services
, 41
Message content of lottery advertisements
, 46
Message formats
, 114
Migration of gambling
games
, 141
onto Internet
, 4, 26
Misleading advertisements
, 127
Mixed empirical evidence
, 4
‘Mixed-mode’ gamblers (MMGs)
, 30
Mobile communications technologies
, 88
Mobile interfaces
, 18
Mobile phone apps
, 41
Moderate gamblers
, 32
Monetary payments
, 40
Motivation types
, 124
Multi-variate statistical analyses
, 72
National codes
, 149
National Gambling Impact Study Commission (1999)
, 99
National governments
, 20
backed gambling games
, 89
National Internet gambling survey
, 22
National Lottery
, 2, 83, 145
competitions
, 21
National Lottery Act (1993)
, 20
National Opinion Research Center (NORC)
, 12
National Research Council (NRC)
, 12
Non-gamblers
, 87, 90
Non-gambling outlets
, 33
Non-lottery gambling
, 97
Non-problem gamblers
, 23
Normalisation of gambling
, 142
Normalising effect of gambling advertising
, 114–115
North American Think Tank on Youth Gambling
, 12
Objective measures of advertising volumes
, 41
Observational evidence
, 21
Offline gambling games
, 1, 4
Online casino
, 137
game players
, 21
Online communication
, 125–126
Online databases
, 123
Online gamblers
, 30
Online gambling
, 8, 23, 30, 80, 122, 153
advertising
, 48–51
Online games
, 11, 13, 33
Online marketing
, 123–124
messages
, 96
Online platforms
, 48
Online poker games
, 50, 52
Online treatment
, 126
Ontario Gambling Control Act
, 45
Ontario Problem Gambling Research Centre
, 44
Open market place
, 142
Ottawa Charter for Health Promotion
, 119
Outdoor advertisements
, 41, 96
Outdoor advertising
, 76
Paddy Power
, 8–9, 13, 137
Partial bans of gambling advertising
, 86
Pathological gamblers
, 15
Pathological gambling
, 120
prevalence
, 5
Peddling public harm
, 13
Peripheral level processing
, 82, 155–156
‘Permission-based’ marketing
, 123
Personalising marketing campaigns
, 123
Piggy Payout
, 7, 138
Pirate Princess
, 7, 138
Playground style designs of casino
, 104
Playing lotteries
, 31
Playing slot machines
, 32
Point-of-sale advertising
, 76
Poker
, 50–51
Popularity of gambling
, 103
Potentially harmful products, research with
, 104–105
Premier League clubs
, 9
Presenters
, 114
Problem behaviour, gambling and
, 111–112
Problem gamblers
, 14–15, 23, 26–27, 83
Problem gamblers
, 156
Problem gambling
, 4–6, 10–11, 23–30, 68, 111–112, 119–120, 122, 124, 151–156
advertising role in
, 115–116
charities
, 9
impressions in advertising effects on
, 112–113
prevalence
, 26–27
rates
, 81
Product advertising
, 44
Production techniques
, 126
Psychological
harm
, 36
mechanisms underpinning gambling advertising effects
, 107–110
processes
, 87
tests
, 33
Psychologists
, 14
Public health
authorities
, 1
context
, 73
model
, 119, 145
Public image of gambling
, 103
Public interest
, 138
Public service announcements
, 125
Q-sort technique
, 99–100
Quantitative data files
, 43
Queensland
, 147
Gambling Advertising Guidelines
, 148
Raison d’être
, 144
Recreational gamblers
, 157
Register with consumers
adults about gambling advertisements
, 92
advertising awareness
, 90–91
attributed advertising effects
, 94–99
exposure to gambling advertising
, 89–90
perceptions of gambling advertisements
, 91–92
young people about gambling advertisements
, 93–94
young people at special risk
, 99–101
Regulation of gambling advertising
, (see also Gambling advertising), 154, 157
advertising restrictions and problem gambling
, 151–156
cultural context and
, 144–145
gambling advertising codes of practice
, 145–149
issues within requirements for better regulation
, 141–142
lessons from research
, 140–141
lotteries
, 133–134
regulatory action
, 134–138
regulatory models examples from other fields
, 149–151
requirements for
, 138–140
responsible gambling
, 156–157
type of regulation
, 142–144
Regulatory loopholes
, 13
Regulatory models
, 142
from other fields
, 149–151
Relaxation role of gambling laws
, 54–57
Remote Gambling Association
, 11
Representativeness heuristic
, 108
Respondents
, 72
Responsible advertising
, 144
Responsible gambling
, 156–157
policies
, 120
Responsible Gambling Mandatory Code of Practice
, 147
Retail outlets
, 39
Schools-based preventative programmes
, 121
Scottish Premier League
, 55
Screening tests
, 25
Self-attributed effects
, 87
Self-limiting effect of bets
, 129
Simulated gambling
, 29–30
Single distribution theory
, 31
Situational factors
, 58–59
Slot machines
, 24
Slow-burn effect
, 36
Smaller-scale studies
, 91
‘Social accessibility’ attributes
, 80
Social barriers to gambling
, 22
Social gambling
, 109
Social marketing
, 125, 140
campaigns
, 125
strategies
, 130
Social media
, 127
platforms
, 48
sites
, 40, 48, 126
Social norm aspect of gambling
, 109
Social policies
, 73, 122
Socially responsible gambling
, 147
Societal-level variables
, 68
Sponsorship
, 76, 115
Sport and gambling relationship
, 25, 29, 53–54
celebrity sports personalities as endorsers of gambling games
, 60–62
gambling, sport and other risky behaviour
, 62–63
from prevalence and messages to audience perception and impact attribution
, 63–65
role played by relaxation of gambling laws
, 54–57
significance of globalisation
, 54
sport and creative marketing of gambling
, 57–59
sports association and normalising of gambling
, 62
‘Sportification of gambling’
, 54
Sports betting promotions
, 46
Sports events
, 22
Spot advertising on television
, 58
Standardisation of rules
, 53
Statewide Gambling Therapy Service
, 113
Statistical probability
, 153
Street Betting Act (1906)
, 20
Structural factors
, 59
Subtle deception techniques
, 126
Sunday Times, The
, 9, 14–15, 135–136
Supra-national lotteries
, 83
Tackling gambling pathology
, 120
Technological changes
, 20
Technological innovations
, 22
Teenage children
, 6
Teenagers
, 8
Telebingo
, 90
Television
, 1
advertisements
, 96
gambling advertising on
, 45–48
Text message advertising
, 82
Theoretical analyses
, 44
Third-person effect
, 95
Time periods
, 43
Time-series analyses
, 71
Tobacco
, 13
consumption
, 36, 150
counter-advertising in tobacco field
, 124–128
products
, 77, 143
Tobacco advertising
, 152
effects of
, 17
research
, 73–79
Top Cat
, 13
Total consumption model (TCM)
, 31
Traditional concept of gambling
, 109
Trained coders
, 43
Training programmes
, 121
Triggering consumer behaviour
, 82
True gambling
, 40
Twitter
, 60, 127
Underage gamblers, research with
, 37
United Kingdom (UK)
, 21
advertising codes
, 145–146
broadcasting and telecommunications regulator
, 47
Gambling Commission
, 7, 9, 11
US National Research Council
, 12
Usability test
, 131
Victoria Derbyshire Show
, 55
Visibility of gambling advertising
, 154–155
Wagering
, 10
Weak Ban
, 76–77, 78
World Wide Web
, 18
Young gamblers
, 113
Young gambling
, 10–11
Young people
about gambling advertisements
, 93–94
at special risk
, 99–101
Young problem gamblers
, 29
Youth gambling
, 29–30
prevalence of
, 22–23
problem
, 120
YouthBet.net
, 131
- Prelims
- Chapter 1 Gambling Advertising: Is There Need for Concern?
- Chapter 2 Gambling: Is There a Problem?
- Chapter 3 Gambling Advertising: How Can it Entice Gamblers?
- Chapter 4 Gambling and Sport
- Chapter 5 Gambling Advertising: What are the Macro-Market Effects?
- Chapter 6 Gambling Advertising: How Does it Register with Consumers?
- Chapter 7 Gambling Advertising: Is it Linked to Gambling Behaviour?
- Chapter 8 Can Gambling Advertising be Effectively Countered?
- Chapter 9 Does Regulation of Gambling Advertising Need to Change?
- References
- Index