Prelims
Gambling Advertising: Nature, Effects and Regulation
ISBN: 978-1-78769-924-3, eISBN: 978-1-78769-923-6
Publication date: 9 April 2019
Citation
Gunter, B. (2019), "Prelims", Gambling Advertising: Nature, Effects and Regulation, Emerald Publishing Limited, Leeds, pp. i-v. https://doi.org/10.1108/978-1-78769-923-620191001
Publisher
:Emerald Publishing Limited
Copyright © 2019 Emerald Publishing Limited
Half Title Page
Gambling Advertising
Title Page
Gambling Advertising: Nature, Effects and Regulation
By
Barrie Gunter
University of Leicester, UK
United Kingdom – North America – Japan India – Malaysia – China
Copyright Page
Emerald Publishing Limited
Howard House, Wagon Lane, Bingley BD16 1WA, UK
First edition 2019
Copyright © 2019 Emerald Publishing Limited
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British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library
ISBN: 978-1-78769-924-3 (Print)
ISBN: 978-1-78769-923-6 (Online)
ISBN: 978-1-78769-925-0 (Epub)
Contents
Chapter 1 Gambling Advertising: Is There Need for Concern? | 1 |
Chapter 2 Gambling: Is There a Problem? | 19 |
Chapter 3 Gambling Advertising: How Can it Entice Gamblers? | 35 |
Chapter 4 Gambling and Sport | 53 |
Chapter 5 Gambling Advertising: What are the Macro-Market Effects? | 67 |
Chapter 6 Gambling Advertising: How Does it Register with Consumers? | 87 |
Chapter 7 Gambling Advertising: Is it Linked to Gambling Behaviour? | 103 |
Chapter 8 Can Gambling Advertising be Effectively Countered? | 119 |
Chapter 9 Does Regulation of Gambling Advertising Need to Change? | 133 |
References | 159 |
Index | 193 |
- Prelims
- Chapter 1 Gambling Advertising: Is There Need for Concern?
- Chapter 2 Gambling: Is There a Problem?
- Chapter 3 Gambling Advertising: How Can it Entice Gamblers?
- Chapter 4 Gambling and Sport
- Chapter 5 Gambling Advertising: What are the Macro-Market Effects?
- Chapter 6 Gambling Advertising: How Does it Register with Consumers?
- Chapter 7 Gambling Advertising: Is it Linked to Gambling Behaviour?
- Chapter 8 Can Gambling Advertising be Effectively Countered?
- Chapter 9 Does Regulation of Gambling Advertising Need to Change?
- References
- Index