Prelims

Half Title Page

THE SUSTAINABLE MARKETING CONCEPT IN EUROPEAN SMEs: INSIGHTS FROM THE FOOD & DRINK INDUSTRY

Title Page

THE SUSTAINABLE MARKETING CONCEPT IN EUROPEAN SMEs: INSIGHTS FROM THE FOOD & DRINK INDUSTRY

EDITED BY

EDYTA RUDAWSKA

University of Szczecin, Szczecin, Poland

United Kingdom – North America – Japan – India – Malaysia – China

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Emerald Publishing Limited

Howard House, Wagon Lane, Bingley BD16 1WA, UK

First edition 2018

Copyright © 2018 Emerald Publishing Limited

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British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-1-78754-039-2 (Print)

ISBN: 978-1-78754-038-5 (Online)

ISBN: 978-1-78754-040-8 (Epub)

Acknowledgements

We wish to express our sincere gratitude to the reviewers of the book – Prof. Anna Maria Nikodemska-Wołowik from the University of Gdańsk in Poland and Prof. Almir Pestek from the University of Sarajevo, Bosnia and Herzegovina. Your constructive recommendations, ideas and valuable suggestions allowed us to take a fresh look at the work and significantly improve contributions. Your openness and friendliness in expressing your opinions was a great chance for us to benefit and had a major influence on the final shape of the book. We do appreciate the opportunity to cooperate with you and hope for it in the future.

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The book is the result of an international research project grant financed by the National Science Centre in Cracow titled ‘Sustainable Marketing Concept and Its Implementation in Selected European Markets: Identification of International Differences’, Harmonia Funding, registration no. 2014/14/M/HS4/00891 (Principal investigator: Prof. US Edyta Rudawska).

About the Editor

Edyta Rudawska (PhD) is Associate Professor, Head of Marketing Department and Director of the Management and Marketing Institute at the Faculty of Economics and Management, University of Szczecin in Poland. She is an author or co-author of over 200 publications on customer relationship management, sustainability and marketing management. She has published scholarly articles in well-referred journals, including British Food Journal. In 2010, she was given an award by the President of the Polish National Central Bank for the best habilitation thesis. Edyta Rudawska is a member of the Committee of Organization and Management Sciences of the Polish Academy of Sciences and an expert of the National Science Centre in Poland. She has delivered lectures and conducted training workshops at the University of Szczecin, Warsaw School of Economics, University of Łódź, Cracow University of Economics at master’s degree, postgraduate and executive MBA level. She has participated in scientific internships and research programmes at the University of Nicosia (Cyprus), University of Manchester (Great Britain), University of Kelaniya (Sri Lanka). She has also been a visiting professor at Guangdong University of Foreign Studies (China), Virtual College at University of Vitez (Bosnia and Herzegovina) and at the University of Jaen (Spain).

List of Contributors