The Concept of Sustainable Development
The Sustainable Marketing Concept in European SMEs
ISBN: 978-1-78754-039-2, eISBN: 978-1-78754-038-5
Publication date: 14 May 2018
Abstract
Upon reviewing relevant literature, this chapter aims to give an insight into the importance and popularity of the concept of sustainable development. Accordingly, the chapter provides an insight into the evolution and development of the concept of sustainable development, its various definitions, key dimensions and fundamental indicators, with an overview of the progress on key issues that are important economically, socially and environmentally. The chapter concludes with the principles needed in order to seek sustainability and the advantages of practising it.
Keywords
Citation
Renko, S. (2018), "The Concept of Sustainable Development", Rudawska, E. (Ed.) The Sustainable Marketing Concept in European SMEs, Emerald Publishing Limited, Leeds, pp. 29-52. https://doi.org/10.1108/978-1-78754-038-520180003
Publisher
:Emerald Publishing Limited
Copyright © 2018 Emerald Publishing Limited