Index
ISBN: 978-1-78743-796-8, eISBN: 978-1-78743-795-1
Publication date: 1 May 2018
Citation
Fairbanks, S. and Buchko, A. (2018), "Index", Performance-Based Strategy, Emerald Publishing Limited, Leeds, pp. 289-297. https://doi.org/10.1108/978-1-78743-795-120181026
Publisher
:Emerald Publishing Limited
Copyright © 2018 Steve Fairbanks and Aaron Buchko
INDEX
- Prelims
- Introduction
- 1 What Is Strategy?
- 2 The Market and Four P Tool
- 3 The Bottom-Up Market Sizing Tool
- 4 The Market Segmentation Tool
- 5 The Segment Niching Tool
- 6 The Market Map Tool
- 7 The Strategic Environmental Scan Tool
- 8 The Product Volume Margin (PVM) Chart Tool
- 9 The Strategic Market Portfolio Matrix Tool
- 10 The Customer Value Analysis Tool
- 11 The Willingness to Pay (WTP) Ranking Tool
- 12 The Product/Service Portfolio Matrix Tool
- 13 The Poor Man’s Quality Function Deployment (QFD) Tool
- 14 The Process Improvement Guidance Tool
- 15 The Strategic Outsourcing Matrix Tool
- 16 The Critical to Customer Mindset Tool: Where Are We Causing You Pain?
- 17 The Brand Perception Tool
- 18 The Opportunity Sourcing Matrix
- 19 Milestone Project Management Tool
- 20 The Visual Waterfall Chart Tool
- 21 The 90-Day Bucket Tool
- 22 The Communication Matrix Tool
- 23 The 10-Quarter Tool
- About the Authors
- Index