Introduction

Abstract

Many executives today are disillusioned with traditional approaches to strategy, or fearful about the cost in time, effort, and money. They need practical, simple tools that will lead to positive action and performance. The purpose of this book is to take over 50 years of combined experience in developing strategy for organizations and provide managers with effective tools that work and will enable people to act in ways that will drive outcomes. We structured this book around some of the most common questions executives ask in developing the strategy. For each question we provide a strategy tool and guidelines on how to properly use the tool to answer the key strategy questions. The goal for each tool is meaningful and actionable results in hours and days, instead of the more typical weeks and months. We provide guidelines for gathering and analyzing necessary data, how to present the data in a meaningful way that will drive decision making, and an example of how the tool was used successfully by an actual organization.

Citation

Fairbanks, S. and Buchko, A. (2018), "Introduction", Performance-Based Strategy, Emerald Publishing Limited, Leeds, pp. 1-4. https://doi.org/10.1108/978-1-78743-795-120181002