Can principles from Sun Tzu’s Art of War be used to address the problems of consensus‐seeking organizations?

Abstract

This is a wholly theoretical paper to explore the idea of implementing Sun Tzu’s Art of War to reduce the tendencies toward groupthink, which deals with the over‐cohesiveness of a group that causes defective decision‐making. The quality function deployment methodology was applied to measure the relationships between groupthink and the Art of War. The findings of this paper indicated that a possible weakness of the Art of War is that it is a powerful strategic planning instrument, but is not geared toward internal communicative problems.

Citation

Sai On Ko, A. (2003), "Can principles from Sun Tzu’s Art of War be used to address the problems of consensus‐seeking organizations?", Corporate Communications: An International Journal, Vol. 8 No. 3, pp. 208-212. https://doi.org/10.1108/13563280310487667