Rapid e‐learning puts Canon sales team in the picture: Training prepares more than 400 employees for world's biggest media and print fair
Human Resource Management International Digest
ISSN: 0967-0734
Article publication date: 24 August 2012
Abstract
Purpose
The purpose of this paper is to describe how rapid e‐learning helped imaging‐products manufacturer Canon to train more than 500 sales staff, from various countries, in the key messages and approach they would need to operate successfully at the world's biggest media and print fair.
Design/methodology/approach
The paper explains the background to the training, the form it took and the results it achieved.
Findings
The paper reveals that Canon and e‐learning specialist Kineo used a rapid e‐learning approach to deliver three key objectives: an engaging e‐learning design that reflected Canon's values; a fast‐track collaborative development process; and a fast, low‐cost delivery model that tracked progress.
Practical implications
The paper shows that the project involved the development and delivery of an engaging, high‐quality piece of e‐learning in two languages and the development and deployment of a Moodle learning‐management system in three‐and‐a‐half weeks.
Social implications
The paper describes a learning method with a wide range of possible applications in society.
Originality/value
The paper explains how e‐learning can quickly train large numbers of geographically dispersed employees to carry out a specific task with a high degree of competence.
Keywords
Citation
(2012), "Rapid e‐learning puts Canon sales team in the picture: Training prepares more than 400 employees for world's biggest media and print fair", Human Resource Management International Digest, Vol. 20 No. 6, pp. 22-24. https://doi.org/10.1108/09670731211260843
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited