Bridging the gap between technology and business strategy: a pilot study on the innovation process

Abstract

Innovation is now recognized as the key to bridging the gap between technology and business strategy. In response to this, a research project was established seeking to examine the current conceptual understanding of innovation, and establish patterns, if any, that might exist in the management practice of innovation across business organizations. Reviews the overall research objectives and methodology. Examines the current conception of innovation. Discusses the design of two questionnaires to facilitate the research, and the results of a pilot study recently carried out involving two different UK companies based in the Midlands.

Citation

Zhuang, L. (1995), "Bridging the gap between technology and business strategy: a pilot study on the innovation process", Management Decision, Vol. 33 No. 8, pp. 13-21. https://doi.org/10.1108/00251749510093897