Case studies
Teaching cases offers students the opportunity to explore real world challenges in the classroom environment, allowing them to test their assumptions and decision-making skills before taking their knowledge into the workplace.
Robert F. Bruner and Casey S. Opitz
This case presents common-sized financials for two companies, each of which is in a number of industries. The companies have different market niches, and students are asked to…
Abstract
This case presents common-sized financials for two companies, each of which is in a number of industries. The companies have different market niches, and students are asked to identify the companies from details provided. The case also allows for financial comparisons among industries.
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Keywords
Provides a narrative description of the price war in the U.S. airline industry that broke out in Spring 1992.To use in competitive strategy or microeconomics classes to explore…
Abstract
Provides a narrative description of the price war in the U.S. airline industry that broke out in Spring 1992.
To use in competitive strategy or microeconomics classes to explore the root causes of price wars.
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Keywords
– It is related to managerial accounting including style of management, evaluation method, risk management, responsibility accounting and reporting.
Abstract
Subject area
– It is related to managerial accounting including style of management, evaluation method, risk management, responsibility accounting and reporting.
Student level/applicability
– It is suitable for both Bachelor's degree and Master's degree students to apply their comprehensive knowledge of managerial accounting on the case with relevance for the courses including managerial accounting, cost accounting, cost analysis and managerial accounting seminars.
Case overview
– Information given by the case informs about the decentralized management structure and style of a data communication company, Data Communication Company Limited. The delegation of authorization is used as the main control of the company to monitor the performance of each department. The case study describes the company's specific methods as well as the monitoring procedures and the reports. In addition, it also addresses the management's concerns regarding risks as it relates to the current market situation.
Expected learning outcomes
– To study managerial accounting courses by using this case, it certainly enhances effectiveness and efficiency of accounting curriculum. This case specifically provides a realistic perspective, comprehensive information and solution capability relevant to real world challenges, which can be applied to managerial accounting.
Supplementary materials
– Teaching note.
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Keywords
Jawahitha Sarabdeen and Kamal Jaafar
Strategic management, international business, branding, innovation and retail management
Abstract
Subject area
Strategic management, international business, branding, innovation and retail management
Study level/applicability
Undergraduate, postgraduate business and management students.
Case overview
Emerging Technologies was the first United Arab Emirates software application developer of Arabic (also available in English and Hindi) voice recognition solutions. Emerging Technologies developed and deployed fully automated voice recognition applications to meet specific business wants and needs. The case provides a practical example of a company which position itself well to be a raising star through proper strategy.
Expected learning outcomes
The students will be able to learn various business strategies that could be applied in emerging markets.
Supplementary materials
Teaching note available upon request.
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Keywords
Entrepreneurship, innovation, change management.
Abstract
Subject area
Entrepreneurship, innovation, change management.
Study level/applicability
Undergraduate and Postgraduate Business and Management.
Case overview
This case study focuses on the development of a young entrepreneur in an indigenous industry in Dubai, United Arab Emirate. His entrepreneurial zeal resulted in the creation of a culture of innovation. His fascination for change spurred him to develop new products and he won accolades for innovation.
Expected learning outcomes
This case can be used to teach entrepreneurial development, innovation and change management.
Supplementary materials
Teaching notes are also available.
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Keywords
Corporate strategy, growth strategy, diversification, integration, and external environment.
Abstract
Subject area
Corporate strategy, growth strategy, diversification, integration, and external environment.
Study level/applicability
First year undergraduate Business and Management.
Case overview
The Premium Industries Group, started in Dubai, in 1997 by entrepreneur extraordinaire George Martin, had grown exponentially in a decade into a conglomerate comprising 17 companies. The group had succeeded in capitalising the meteoric growth of Dubai. However, the change in the economic scenario prompted George to evaluate the company's past growth strategy and consider if it was appropriate for the future.
Expected learning outcomes
This case can be used to teach growth strategy, related and unrelated diversification, vertical and horizontal integration and impact of the external environment on corporate strategies.
Supplementary materials
A teaching note is available on request.
Details
Keywords
Islamic financial instruments, financial analysis, financial decision making.
Abstract
Subject area
Islamic financial instruments, financial analysis, financial decision making.
Study level/applicability
Undergraduate Finance and Business.
Case overview
This case highlights the financial decision making by the UAE Islamic Bank, regarding an investment with Towers company. It focuses on considering the appropriate Islamic mode of financing and computing the relevant financial ratios to make the right decision.
Expected learning outcomes
This case can be used to teach Islamic financial instruments, financial analysis and financial decision making.
Supplementary materials
A teaching note is available on request.
Details
Keywords
Suitable for MBA and executive learners, this case series presents a narrative that prompts students to discuss entrepreneurial thinking. An entrepreneur who loves his native…
Abstract
Suitable for MBA and executive learners, this case series presents a narrative that prompts students to discuss entrepreneurial thinking. An entrepreneur who loves his native Swedish Lapland uses his natural gift for effectuation to ask What? What next? And What now? As his ventures evolve, students will wonder how they would master similar challenges to their own entrepreneurial plans and expectations. The case can be taught in either one or two sessions of a 90-minute MBA course or a four-hour executive education class.
SONY Online Entertainment (SOE) was planning to release a new version, EverQuest II®, of its popular online game, EverQuest®. The first EverQuest® game was very successful…
Abstract
SONY Online Entertainment (SOE) was planning to release a new version, EverQuest II®, of its popular online game, EverQuest®. The first EverQuest® game was very successful financially, generating approximately $5 million/month in 2002 for SOE. However, some issues surrounding addictions and corporate responsibility were interfering with the new product launch. These problems revolved around several deaths in which the EverQuest® game had been implicated. The case focuses on the dilemma faced by the Vice President of Marketing prior to the new product release: How far must a company go to protect possible misuse of a product by consumers?
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Case provider
- The CASE Journal
- The Case for Women
- Council of Supply Chain Management Professionals
- Darden Business Publishing Cases
- Emerging Markets Case Studies
- Management School, Fudan University
- Indian Institute of Management, Ahmedabad
- Kellogg School of Management
- The Case Writing Centre, University of Cape Town, Graduate School of Business