Emerging Technologies, UAE

Abstract

Subject area

Strategic management, international business, branding, innovation and retail management

Study level/applicability

Undergraduate, postgraduate business and management students.

Case overview

Emerging Technologies was the first United Arab Emirates software application developer of Arabic (also available in English and Hindi) voice recognition solutions. Emerging Technologies developed and deployed fully automated voice recognition applications to meet specific business wants and needs. The case provides a practical example of a company which position itself well to be a raising star through proper strategy.

Expected learning outcomes

The students will be able to learn various business strategies that could be applied in emerging markets.

Supplementary materials

Teaching note available upon request.

Citation

Sarabdeen, J. and Jaafar, K. (2011), "Emerging Technologies, UAE", , Vol. 1 No. 1. https://doi.org/10.1108/20450621111110276